Sultan

Digital Marketing EXECUTIVE at UK-BASED AGENCY (2025-10 – Present)

Built monthly organic content calendars for the Dubai real estate client (feed posts, stories and reels), showcasing luxury projects and increasing profile visits and inquiries from UAE/GCC audiences.
Planned, launched and optimized Meta lead-generation campaigns for a Dubai real estate firm, generating 50+ qualified leads per month for multi-million-dirham properties and reducing cost per lead by about 25%
Planned, launched and optimized Meta ad campaigns end-to-end, achieving 12 - 18% conversion rates and improving ROI by 35% across multiple e-commerce and service clients.
Scaled TikTok Shop campaigns by lifting CTR from 1.7% to 4.7% and cutting cost per conversion by over 50% through A/B testing and audience refinement.
Built monthly organic content calendars (30+ posts per week) for brands, sustaining around 25% growth in reach and engagement.
Supported a US apparel startup's marketing, driving a follower increase of +500 and lifting average post reach by 85%.
Boosted a US YouTube channel's average views from 100 to 10,000+ per video and raised total watch hours by over 300.
Led SEO and content strategy for a UK-based taxi outsourcing company, targeting keywords used by taxi owners and operators and creating SEO-optimized blogs and landing pages that increased organic traffic to key service pages by around 25% and drove more qualified B2B inquiries.

Digital Marketing EXECUTIVE (Trainee) at Not specified (2025-03 – 2025-09)

Executed SEO technical audits and content optimization, resulting in a 15% boost in organic reach.
Managed Google, Meta and TikTok ad campaigns, lifting engagement rates by about 10% and reducing overall cost per result through continuous A/B testing.
Analyzed user behavior using Google Analytics to tailor campaigns, improving campaign efficiency by 10%.
Supported end-to-end campaign execution (research, creatives, tracking, reporting), building a strong base for performance marketing roles in GCC.

YouTube SEO & Channel Growth Strategist at Freelance (Remote) (2022-08)

Scaled a YouTube channel to 165,000 views and 1,000+ watch hours in 3 months through advanced SEO and metadata optimization.
Improved click-through rate and audience retention by testing different hooks, thumbnails and video structures based on Analytics insights.
Led YouTube SEO and channel growth for a Kuwait-based Content Creator, optimizing titles, descriptions, tags and thumbnails for Arabic and English search.

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