Tariq Zaib

Senior Graphic Designer and Visual Communication Specialist with over 21 years of professional experience and extensive expertise in print, digital media, branding, and creative communication. Proven experience working with international development organizations, nonprofit organizations, educational institutions, and corporate clients, transforming complex information and concepts into clear, effective, and visually engaging solutions. Skilled in Creative Direction, Brand Communication, Learning and Capacity-Building Materials, Publications, Campaigns, and Digital Content, with the ability to manage projects effectively from initial concept through final delivery.

Proficient in Adobe Creative Suite, CorelDRAW, Canva, and AI-powered design tools, ensuring creative excellence, brand consistency, and timely completion. Recognized for effective collaboration and creative leadership in strengthening organizational visual identity, communication, and audience engagement.

Manager in Digital Design Unit (DDU) - Empowerment Thru Creative Integration (ECI) - Islamabad - Pakistan

(2024-01 - 2026-12)

Led the Digital Design Unit, delivering strategic visual communication for national and international organizations across learning, capacity building, branding, and corporate communication.

• Developed training modules, curricula, handbooks, trainer manuals, and activity-based resources for people skills, employee learning, and capacity-building programs.
• Produced annual reports, corporate publications, and annual function/event collateral, maintaining a consistent and professional organizational identity.
• Transformed concept notes, business opportunities, proposals, and organizational initiatives into compelling, professionally structured visual communications.
• Delivered IEC/visibility collateral, infographics, and campaign assets for development, learning, and awareness initiatives.
• Simplified complex research, data, and technical information into clear, accessible, and engaging visual content.
• Strengthened organizational visibility through brand assets, presentations, and digital/social media communication.
• Managed multiple print and digital projects using Adobe Creative Suite, CorelDRAW, Canva, and AI-powered tools, ensuring quality, brand consistency, and on-time delivery.

Product Graphic Designer - Fueling Brains - Islamabad - Pakistan (Remote)

(2022-01 - 2024-12)

Developed high-quality branding, educational, and marketing materials for a Canada-based international organization. Designed engaging Curriculum Activity Catalogs for children and parent-focused awareness materials, while ensuring brand consistency, quality, and timely delivery across print and digital projects.

• Designed engaging, age-appropriate Curriculum Activity Catalogs and educational materials for children.

Graphic Designer - ALIGHT Pakistan - Islamabad - Pakistan

(2017-01 - 2022-12)

Delivered impactful visual communication and creative design solutions for national development and humanitarian programs, strengthening program visibility, donor communication, and organizational brand identity.

• Enhanced communication of program results through professionally designed reports, brochures, newsletters, presentations, and donor materials.
• Transformed complex program information into clear and engaging infographics and visual communication materials for diverse audiences.
• Strengthened ALIGHT Pakistan's digital presence and brand consistency through creative social media and awareness campaigns.
• Contributed to nationwide COVID-19 awareness campaigns, creating accessible visual materials that effectively communicated critical health and safety messages.
• Supported a nationwide Out-of-School Children awareness campaign across Pakistan, developing creative communication and visibility materials to promote education, community awareness, and school enrollment.
• Developed patient-centered branding, safety signage, wayfinding, and communication materials for IHITC Hospital, improving clarity and the overall communication environment.
• Strengthened project visibility and stakeholder engagement through visual storytelling and professional photography, effectively showcasing program activities and impact.

Graphic Designer - Multicolours Printers - Islamabad - Pakistan

(2012-01 - 2016-12)

Delivered high-quality print, branding, and marketing materials for clients across diverse sectors, applying strong expertise in layout, typography, color management, and pre-press production.

• Designed a wide range of print and marketing materials tailored to client needs.
• Developed brand identities and visual design solutions for businesses and organizations.
• Prepared accurate, print-ready artwork, ensuring high production quality.
• Collaborated with clients and production teams to ensure quality, consistency, and timely project delivery.
• Created parent awareness brochures, guides, and communication materials to support children's learning, development, and activity-based engagement.
• Designed product catalogs, packaging, labels, and marketing collateral, strengthening brand and product presentation.
• Produced social media graphics, newsletters, and digital content to support brand communication and audience engagement.
• Successfully managed multiple remote design projects, maintaining quality, brand consistency, and on-time delivery.

Graphic Designer - Spinzer Printers Peshawar - Peshawar, Khyber Pakhtunkhwa - Pakistan

(2002-01 - 2010-12)

Worked with leading clients across the banking, industrial, and commercial sectors, delivering high-quality offset printing, packaging, branding, and marketing materials. Managed design projects from initial concept through final print production, ensuring accuracy, brand consistency, quality, and timely delivery.

• Designed publications, advertisements, and marketing materials for offset printing.
• Developed packaging, labels, and branding materials tailored to client requirements.
• Contributed to major design and branding projects for prominent corporate clients.
• Coordinated projects from design through final production, ensuring quality and on-time delivery.

Graphic Designer - WINGS Graphics - Peshawar, Khyber Pakhtunkhwa - Pakistan

(2000-01 - 2002-12)

Started career as a Junior Graphic Designer, working closely with senior designers and production teams to build a strong foundation in graphic design, print production, and visual communication. Gained hands-on experience in preparing creative artwork, print layouts, and marketing materials while learning industry standards, pre-press processes, and quality control.

• Assisted senior designers in creating brochures, flyers, advertisements, business stationery, and other print materials.
• Supported the preparation and finalization of artwork according to client requirements and brand guidelines.
• Gained practical experience in pre-press, print production, file preparation, and quality checking.
• Learned to apply design principles, typography, layout, and color effectively across different projects.
• Worked closely with design and production teams to develop teamwork, communication, and problem-solving skills.
• Built strong practical knowledge of the complete design-to-print production process.

Bachelor - Al-Khair University, AJK (2013-01 - 2014-12)

F.Sc. - Government Higher Secondary School No.4, Peshawar City (1999-01 - 2000-12)

S.S.C. - Government High School Dabgari Gate, Peshawar (1997-01 - 1998-12)