Muhammad Taulay Sardar
Performance Marketing Specialist | Google, Meta & Microsoft Ads
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About
8+ years driving high-growth paid media campaigns across Google, Meta & Microsoft Ads. Expert in ROAS optimization, CPA reduction, and AI-powered creative scaling. Proven track record aligning tracking infrastructure with revenue goals.
Experience
GOOGLE ADS & PAID MEDIA SPECIALIST - Packaging Globe LLC (USA) — In-Office at Deraamad Inc. - Lahore
(2024-03 - 2026-05)
- Scaled Google Ads & PPC campaigns in the US B2B custom packaging market, significantly increasing high-intent inbound leads
- Built GTM & GA4 tracking infrastructure enabling precise ROI attribution and eliminating wasted ad spend across all campaigns
- Optimized landing pages and funnel architecture, improving Quality Score, reducing CPC, and boosting CVR across key ad groups
GOOGLE ADS MANAGER - CodeActivators Lahore - Lahore
(2023-11 - 2024-02)
- Launched and optimized multi-platform PPC campaigns across Google Ads & Microsoft Ads, improving ROI through dynamic bid management
- Monitored KPIs daily and delivered executive dashboards, enabling data-driven budget shifts toward top-performing keywords
- Drove audience targeting refinements and keyword restructuring to reduce wasted spend and increase conversion volume
SENIOR AD-OPS & TRAININGS MANAGER - Enigmatix Pvt. Ltd. - Bahawalpur
(2017-01 - 2019-08)
- Led paid media strategy and campaign execution across multiple digital channels, delivering consistent performance improvements for clients
- Managed full client accounts end-to-end, producing detailed analytical reports and actionable recommendations from trend analysis
- Built and trained a high-performing Ad-Ops team through structured recruitment, onboarding, and ongoing coaching programs
SENIOR PAID MEDIA BUYER & GROWTH EXPERT (Freelance) - Upwork
(2018-03 - 2025-12)
Specialization: Multi-Channel Digital Ads & Data-Driven ROI Optimization
- Delivered full-funnel growth strategies across Google, Meta & Microsoft Ads for 7+ years, consistently hitting ROAS and revenue targets for global clients
Education
BA (HONS) - ENGLISH LANGUAGE & LITERATURE - The Islamia University of Bahawalpur (2007-09 - 2011-08)
