Tooba Naeem

Multidisciplinary designer with 8+ years of experience leading creative teams and delivering impactful digital experiences across web, mobile, and branding. Proven track record in creative direction, product design, and brand storytelling for startups, SaaS platforms, and enterprise clients. Skilled in turning complex ideas into intuitive interfaces and cohesive visual systems, with deep expertise in Figma, Adobe Creative Suite, and digital strategy.

Product Designer at 7Vals (2023-12 – 2024-11)

• Designed key workflows for asset management and CMMS platforms used by global clients in construction and media tech
• Led UX improvements for complex modules (Help Center, Carts, Multi File Upload), improving engagement and reducing user friction
• Collaborated with cross functional teams to translate product goals into seamless user experiences across desktop and mobile
• Enhanced component design, improved virtual guidance, and refined information architecture for various industry use cases

Product Designer Lead at Islamabad United PSL (2024 – 2024)

• Directed the creative and thematic design for all digital content, including social media campaigns, merchandise visuals, and event branding
• Defined brand tone and visual identity across digital touchpoints to foster community engagement and fan loyalty
• Supervised a team of junior designers and photographers during high visibility campaigns, ensuring cohesive storytelling

Lead UX/UI Designer at Jomo.pk (2020-08 – 2023-09)

• Led the creative and UX direction for Jomo.pk, building the platforms digital identity and shopping experience from the ground up
• Directed end to end design for web and mobile platforms, including navigation, user flows, conversion funnels, and design systems
• Collaborated with the eCommerce, product, and development teams to implement customer centered designs aligned with business goals
• Spearheaded seasonal digital campaigns and oversaw consistency in branding across all visual and communication channels

Senior Visual Designer at Ittehad Textiles (2019-02 – 2019-10)

Assistant Art Director at Synergy Dentsu (2018-02 – 2019-02)

UI & Graphic Designer at Imptrax (2015-03 – 2017-10)

M.A. in Theatre, Film & TV – Beaconhouse National University (2011 – 2013)