Umar Dustgir

Art Director and Senior Graphic Designer with 9+ years of experience leading visual strategy across global advertising agencies, corporate brands, and international remote teams. Specializes in brand identity systems, digital campaign design, content planning, and print production — with a strong foundation in typography, color theory, and layout composition. Experienced directing cross-functional creative teams, collaborating with copywriters and interactive designers, presenting concepts to senior stakeholders, and translating marketing briefs into high-impact campaign visuals.

Actively integrates AI-assisted design tools — including Midjourney, Adobe Firefly, Runway ML, and generative AI workflows — into production pipelines to accelerate ideation and output.

Senior Graphic Designer at The ENTERTAINER (2022-12 – Present)

• Led digital creative production for a global consumer product, delivering 50+ campaign assets monthly across web, app, email, and social media for audiences in 10+ countries — applying AI-assisted tools including Adobe Firefly and Midjourney to accelerate concept development and visual iteration.
• Collaborated remotely with international marketing, product, content, and copywriting teams across time zones, translating campaign briefs into on-brand visual concepts and delivering assets through structured creative workflows using Slack, Asana, and Trello.
• Established and maintained brand guidelines and design systems that reduced revision cycles by approximately 30%, enabling faster campaign turnaround and cross-team alignment across digital and motion formats.
• Produced motion graphics, video content, and animated social assets using After Effects and Premiere Pro, ensuring visual consistency across responsive digital formats for desktop, mobile, and in-app environments worldwide.
• Implemented content planning workflows aligned with marketing calendar objectives, coordinating asset production schedules across multiple simultaneous campaigns for diverse global markets.

Art Director at Mayfair Group of Companies (2019-01 – 2021-12)

• Directed end-to-end creative strategy for brand identity, packaging design, and corporate visual communications — leading projects from strategic creative brief and concept development through stakeholder presentation, print prepress, and final production.
• Managed and mentored junior designers, coordinated task allocation across the creative team, and ensured quality and on-time delivery across 10+ client accounts annually — including F&B, retail, and corporate brands.
• Developed comprehensive brand identity systems including typography hierarchies, color theory application, logo design, brand guidelines documentation, and print-ready artwork for commercial printing across multiple substrates and formats.
• Presented visual concepts and campaign strategies directly to senior client stakeholders, translating business objectives and marketing briefs into creative direction that aligned with brand positioning and commercial goals.
• Oversaw packaging design production including print specification, prepress file preparation, color profiling, and vendor coordination — ensuring accurate output across various printing processes and materials.

Senior Graphic Designer at Harpar Flux — Advertising Agency (2017-10 – 2018-11)

• Created integrated digital and print campaign assets for advertising clients — including social media advertising creatives, display ads, email marketing design, and OOH print collateral — working directly alongside copywriters and account teams through structured creative briefs.
• Developed and executed social media campaigns across Instagram, Facebook, and LinkedIn, managing platform-specific creative specs and contributing to increased campaign engagement and organic reach for multiple client accounts.
• Maintained visual consistency across all campaign outputs by applying brand guidelines, typography systems, and layout principles — coordinating with creative directors to ensure cohesive cross-channel delivery.

Graphic Designer at University of Central Punjab (2015-04 – 2017-08)

• Designed marketing, academic, and promotional materials for university-wide communications, events, and enrollment campaigns — producing print-ready artwork across brochures, posters, banners, and advertising collateral.
• Created social media advertising content and visual storytelling assets for university program promotions, supporting increased campaign reach and student engagement across Facebook and Instagram.
• Managed end-to-end print production workflow including prepress file preparation, color separation, typography specification, and vendor liaison — ensuring accurate, on-time output across all printed materials.

Master of Fine Arts (MFA) in Communication Design – University of the Punjab (2020 – 2022)

Bachelor of Fine Arts (BFA) in Graphic Design – University of the Punjab (2013 – 2017)