Trade Account

Results-driven Marketing & Digital Marketing professional with 4+ years of experience developing and executing data-driven social media and digital marketing strategies for textile, technology, and lifestyle brands. Proven track record in Meta Ads management, sales coordination, content strategy, and performance analytics, consistently improving brand visibility, lead generation, and audience growth across local and international markets.

Digital Marketing Executive at Denim Privé, Kassim Textiles (Pvt.) Ltd. (Present)

• Manage domestic and international sales operations, with a primary focus on the UAE market.
• Plan and execute digital marketing campaigns, including Meta (Facebook & Instagram) ad campaigns and ad sets.
• Coordinate with the creative team to finalize marketing content and align activities with sales and management objectives.
• Conduct market research to identify trends and business opportunities, and analyze campaign performance to improve ROI and sales growth.

Social Media Manager at Digitaz.io

• Managed social media campaigns and created engaging content to enhance brand visibility.
• Optimized paid advertising campaigns and monitored analytics to improve audience engagement across platforms.

Social Media Manager at Essenctia Pakistan

• Led end-to-end social media strategy, content planning, and brand positioning across multiple platforms.
• Managed content creation and executed/optimized paid advertising campaigns to increase reach and engagement.
• Analyzed performance metrics and implemented data-driven strategies to generate leads and strengthen the company's digital presence.

Social Media Manager at HiSky Tech

• Developed and executed comprehensive social media strategies to enhance brand awareness and audience engagement.
• Directed content planning and creation, supervising graphic and video production.
• Ran and optimized Meta ad campaigns while monitoring analytics to continuously improve performance.
• Managed community engagement, audience growth, and lead generation through data-driven marketing tactics.

Marketing Head — Social Media at Enfotrix Software House

• Led end-to-end social media strategy, content planning, and brand positioning across multiple platforms.
• Managed and optimized Meta (Facebook & Instagram) advertising campaigns to improve reach, engagement, and ROI.
• Analyzed performance data and reporting metrics to refine marketing strategies and strengthen online visibility.
• Supervised content creation and community management while implementing data-driven strategies to support overall marketing goals.

BS in Applied Psychology – Lahore Garrison University

Intermediate in ICS – Reader Group of Colleges

Matriculation – Khaliqia Public School