Ushna Nayab

SEO Expert with 3+ years' proven experience ranking websites through white-hat, data-driven SEO strategies for eCommerce, local, and international brands across Pakistan, the US, and Norway. Track record includes a 40% lift in organic traffic, a 25% increase in sales through a full site redesign and Norwegian-language SEO strategy, and 300+ earned backlinks via ethical outreach and digital PR. Skilled in technical SEO, on-page/off-page optimization, keyword research, content cluster strategy, and Shopify/WordPress site management, with working knowledge of E-E-A-T and AI-driven search (AI Overviews/GEO).

Proficient in SEMrush, Ahrefs, Screaming Frog, GA4, and Search Console. Currently managing SEO independently in a remote role, bringing a proven ability to deliver measurable ranking and traffic results without on-site supervision.

Shopify Store Manager / SEO Administrator (Freelance) at BABYSELER NORGE (2026-01 – Present)

Own end-to-end administration and SEO strategy for the Babyseler Norge Shopify store, a Norway-based baby products eCommerce brand, operating entirely in the Norwegian language for local market relevance.

• Conducted a full technical SEO audit using Google Search Console, identifying and resolving 150+ indexing issues — including 404s, duplicate/broken URLs from old international markets, and malformed FAQ links — cutting error pages by 60% and improving crawl efficiency.
• Performed in-depth Norwegian-language keyword research and search-intent analysis, growing ranking keywords from 80 to 220+ and contributing to a 35% increase in organic traffic.
• Optimized on-page SEO across the catalog — product titles, meta descriptions, URLs, alt text, header structure, and internal linking — to improve SERP visibility and CTR.
• Ranked core service keywords on Google Page 1 through pillar page and content cluster strategy, directly contributing to organic lead growth.
• Led a full site redesign, restructuring navigation, templates, and content architecture; built 20+ new pages (product, collection, brand guide, and policy pages) aligned to target keywords.
• Set up and managed Google Analytics 4 and Google Search Console tracking, turning data insights into content and technical fixes that drove a 25% increase in organic sales.
• Improved page speed and Core Web Vitals scores by resolving render-blocking scripts, unused JS/CSS, and image optimization issues, directly supporting SEO rankings.
• Managed end-to-end Shopify store operations — product listings, theme customization (Debutify), multi-language/multi-currency setup, and third-party app integrations (Judge.me, Meta/Facebook catalog sync) — ensuring technical foundation supported long-term SEO growth.

SEO Executive (Full-time, Fixed-term) at GET OSHA COURSES (2025-05 – 2026-01)

• Built 20+ high-quality backlinks through targeted outreach techniques, including personalized email outreach, guest posting, and relationship-building with relevant publishers, increasing domain authority.
• Planned and created 10+ high-value pillar pages and supporting content clusters, structuring topical content that improved topical authority and moved core service keywords onto page 1 of Google.
• Participated in content marketing campaigns, coordinating with writers to align content with keyword targets, outreach goals, and link-building opportunities.
• Generated 300+ free, earned backlinks by publishing guest content on quality, relevant websites and confirmed indexation via Google Search Console.
• Produced SEO-optimized website copy, blog articles, and landing pages targeting high-intent keywords, growing organic traffic by 40%.
• Executed on-page SEO tasks, including keyword optimization, meta title and description writing, header tag structuring, and internal linking.
• Monitored and analyzed competitor backlink profiles to identify new outreach and link-building opportunities.

SEO Executive (Hybrid) at FECTO DIGITAL (2022-03 – 2024-06)

• Conducted comprehensive SEO audits for client websites across multiple industries, identifying and resolving technical issues to improve site health by an average of 30%.
• Managed and optimized 50-60+ Google Business Profile (GMB) listings, increasing local visibility, map rankings, and customer engagement.
• Executed on-page SEO strategies including keyword optimization, metadata structuring, internal linking, and mobile-friendly enhancements for WordPress and Shopify sites.
• Published and optimized SEO-friendly blog content, integrating target keywords, internal links, and visuals to support organic content strategy.
• Generated detailed SEO performance reports using GA4, Search Console, and WooRank to track keyword rankings, traffic trends, and GMB insights.
• Partnered with developers and content teams to implement technical improvements and align content with SEO best practices.

Information Technology Intern (On-site) at CAPITAL DEVELOPMENT AUTHORITY (2024-10 – 2025-04)

• Maintained and optimized the organization's official website, ensuring technical SEO compliance, consistent uptime, and improved UI/UX.
• Contributed to enhancing internal platforms (HRMIS and Complaint Management System), improving site structure, loading speed, and accessibility.

Bachelor of Software Engineering in Software Engineering – Govt. College and University Faisalabad (2019 – 2023)