Wasil Shaikh
BRANCH MANAGER | RETAIL OPERATIONS
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About
Retail professional with 9 years of progressive experience from Sales Associate to Branch Manager. Strong expertise in Branch Operations, Sales Growth, Team Leadership and Business Development. Experienced in Inventory Control, Customer Experience and KPI Management. Skilled in driving UPT, Conversion, ATV and overall branch performance. MBA – Marketing with strong practical retail leadership experience. Proficient in Microsoft Excel & Power BI for business analysis and decision-making.
Experience
BRANCH MANAGER at Ethnic by Outfitters (2025-01 – 2026-12)
- Managed complete branch operations, sales performance and profitability.
- Developed strategies to achieve monthly and annual sales targets.
- Led, coached and motivated the branch team for higher productivity.
- Monitored UPT, Conversion, ATV and key business KPIs.
- Controlled inventory accuracy, replenishment, stock movement and ageing.
- Managed customer escalations and maintained high service standards.
- Analysed business performance using Excel & Power BI.
- Ensured SOP, audit, cash handling and compliance standards.
ASSISTANT BRANCH MANAGER at J. (Junaid Jamshed) (2022-01 – 2025-12)
- Supported daily branch operations and sales execution.
- Supervised staff performance, attendance and daily activities.
- Monitored sales KPIs and implemented improvement action plans.
- Coordinated stock receiving, replenishment, transfers and inventory accuracy.
- Managed staff scheduling, training and performance development.
- Supported customer service and complaint resolution.
- Assisted in audits, loss prevention and operational compliance.
SHIFT MANAGER at Ideas by Gul Ahmed (2019-01 – 2022-12)
- Managed sales floor operations during assigned shifts.
- Supervised and guided sales staff to achieve daily targets.
- Ensured effective customer handling and selling practices.
- Monitored team productivity and individual sales performance.
- Maintained visual merchandising and brand presentation standards.
- Coordinated floor replenishment and product availability.
SALES ASSOCIATE at Ideas by Gul Ahmed (2017-01 – 2019-12)
- Achieved assigned individual and team sales targets.
- Provided professional customer service and product assistance.
- Applied upselling and cross-selling techniques to increase sales.
- Developed strong product knowledge and customer relationships.
- Maintained product presentation and floor standards.
Education
MBA in Marketing (2025-12)
B.Com – University of Sindh, Jamshoro (2022-12)
