Zafar Mehmood

Results-driven Sales and Marketing professional with 26+ years of experience in leading multinational organizations, including over a decade in senior leadership roles and approximately 2 years as General Manager Sales & Marketing.

Strategic

Thinker & Visionary Leader with passion for sustainable profitable growth & innovation. Ability to lead strategic sales and marketing initiatives and drive revenue growth & market expansion. Regional business leadership experience across South Asia / Central Asia and APAC.

Successfully turned around Matora Digionics from negative EBIT to profitability within a year. Comprehensive background in Pharmaceuticals both strategic and operational functions. Hold an MBA in Marketing and a Master's in Clinical Microbiology.

Skilled in strategic business planning, team leadership, organizational development, and talent management. Consistently recognized with national and global awards for delivering strong quantitative and qualitative business outcomes.

General Manager Sales & Marketing - Matora Digionics Pvt. Ltd

(2024-08)

• Leading B. Braun Dialysis Business at Matora Digionics and looking after Customer Services, Sales & Marketing of B Braun Avitum Group.
• Managing P&L and successfully turned around negative EBIT into positive within first year of takeover.
• KOL Management, Key Accounts Management to foresee Service Business and expand Product Business. Identification of key talent and succession planning
• Participating in Public & Private Tenders for B Braun Dialysis equipment, disposables and consumables. Sales of Spare parts & service against maintenance contracts.
• Reviewing Service Contracts of Customers and also Distributors Contracts with the Principal B Braun. Also taking care of Technical Service of install base.
• Working on business plan of FebriDX that is a Point of care differential diagnostic tool for Acute Respiratory Infection.
• Continuously searching for new products for launch in Pakistan, conducting Market Research and preparing Business proposals to get exclusive business partnership with manufacturers in Dialysis related & Hospital care related business.

Marketing Manager - Fresenius Medical Care

(2020-04 - 2024-07)

• Created value as Head of Marketing and Communications while leading three teams i.e., Marketing, Communications and Application Trainings while coordinating with four teams i.e., Sales, Technical Services, regulatory and Supply Chain.
• Role directly reported to the Managing Director of the company as a valuable part of country leadership team to achieve a double-digit Mio euro target while managing the marketing department budget of double digit thousand Euros.
• Coordinated with regional office at Hong Kong & sub region India to develop, implement and execute comprehensive marketing plan strategy and campaigns.
• Contributed actively for the corporate branding and corporate communications initiatives & implemented brands standards, maintained content creation for quarterly Newsletter, distribution & archiving digital campaigns.
• Worked as Head of Marketing in the International Business Division and managed Marketing Planning Execution in more than 13 countries
• Developed & executed Marketing Plans [Chronic HD, MarCom, Home therapies, Critical Care – ICU / Acute Therapies Business.]
• Successful launches – 4008A HD machine, Bibag 500gm & FX Dialyzer Campaign.
• Country wide Application Trainings for Dialysis Nurses & Nephrologist.
• Closed Loop Marketing. Flash Videos & Animations for Brands. E-Learning Modules.
• Thought Leader Profiling, Management & Customer Classification & HCP Data.
• Field Force Skills Enhancement Trainings. Joint field working for their Skills Development.
• Market Research Projects, Advisory Board Meetings, Focus Group Research.
• Budgeting & Forecasting, Sales & Operational planning for business.

Marketing & Communications Manager - Fresenius Medical Care

(2018-08 - 2019-11)

Marketing Manager International Business Division - Remington Pharmaceuticals

(2019-11 - 2020-03)

• Worked as Head of Marketing in the International Business Division and managed Marketing Planning Execution in more than 13 countries (starting from 03 countries including Sri Lanka, Myanmar and Cambodia later-on responsibility of all the countries).
• Role reported to the Head of International Business at the same time managing the Marketing Department comprising of two Product Managers.
• Responsibilities included the development and execution of Country Strategic Plans, & Brand Planning Process for achieving a target of more than 1 Mio USD exports in the assigned countries.
• Worked on the Commercial Excellence Project to enhance the Commercial capabilities of the organization to streamline a High-Performance Culture in the Marketing & Sales departments while coordinating with Regulatory Affairs, Supply Chain.

Senior Brand Manager - Bayer Healthcare Pharmaceuticals

(2007-10 - 2018-07)

• Successfully managed Women Healthcare brands in Gynecology, Men's Health, Consumer Care & General Medicine with more than 100% sales.
• Contributed in the business growth through managing Brand Promix, Preparing & Execution of Brand Plans. Brand Launches & Training of field force.
• Drove sales by identifying the major communication channels, planting the right promotional message and expertly offering the right promotional mix suited to the company's objectives.
• Successful launch of Brand Yaz in Contraception Market. Achieved Market Share of 27% in Launch Year & made Yaz as Market Leader within three Years. That later on achieved a Market Share of 60% in Oral Contraception Market.

Area Sales Manager - Schering Asia GmbH Pharmaceuticals

(2007-01 - 2007-09)

District Sales Manager - Schering Asia GmbH Pharmaceuticals

(2003-11 - 2006-12)

• Ensured 100% sales targets achievements of Dermatology range of products in the assigned district by adeptly and efficiently handling field force of 5 sales representatives and motivating them for persistent progress and promoting healthy competition.
• Developed a fresh Sales Team into Star Performers by effective sales planning and assigning targets, providing guidance and periodically reviewing performance.

Scientific Promotion Officer - Schering Asia GmbH Pharmaceuticals

(1999-11 - 2003-10)

M.Sc. - Clinical Microbiology

M.B.A. - Marketing