Zainab Maken

Strategic and results-driven marketing and business development professional with a passion for leveraging social media to engage audiences and drive brand growth. Armed with a Distinction in MSc Marketing from the University of Exeter, I bring a proven track record of ecommerce digital campaign management, creating compelling content and implementing effective social media strategies. I am an adaptable professional with experience in managing complex tasks with strict attention to detail.

With exposure to international settings, I am well-equipped to thrive in a global fast paced environment.

Digital Campaigns Assistant - ASDA - Leeds UK

(2024-09 - 2025-04)

• Supported the corporate transition from Walmart to sole Asda ownership, navigating shifting brand guidelines and operational frameworks while maintaining campaign continuity during dual-platform operations
• Led the end-to-end delivery of eCommerce marketing campaigns for the Asda website, from initial briefing through to execution, ensuring alignment with commercial priorities and brand strategy
• Delivered high-performing campaigns including takeovers and competitions on time on 1/4/6 week critical path while being dual run and liaising with different brands such as Unilever, Kenvue
• Worked closely with SMG, Criteo, and multiple internal and external stakeholders including trading and design, demonstrating strong CRM skills through collaboration and stakeholder engagement
• Managed the promotional calendar to support key trading events, integrating seamlessly with always-on marketing activity and ensuring cohesive delivery across all channels
• Demonstrated strong technical capability in URL creation (aether, tempo, agatha, algolia) and salesforce, supporting efficient campaign set-up and management across the Asda website

Communication/Digital Outreach Intern - United Nations ESCAP - Economic and Social Commission for Asia and the Pacific CKMS - Bangkok

(2023-11 - 2024-02)

• Produced and scheduled engaging content for ESCAP's social media channels (Twitter, Facebook, Instagram, LinkedIn) using Canva and Adobe Premiere Pro as well as assisted in drafting strategic social media plans for campaigns such as the release of the SDG Progress Report
• Drafted and edited content for public information materials, including press releases, newsletter articles, blogs and collaborating with cross functional teams
• Created and published the biweekly ESCAP newsletter by creating graphics on Canva and layout on Mailchimp
• Assisted the organization and execution of events to mark UN events such as APPC7
• Assisted in the interview process with high-level delegates such as Professor Jeffrey Sachs
• Updated views/likes and engagement of all activity data on social media platforms

Marketing and Business Development Executive - DreamMaster Bedding - SleepWell Industries - Bangkok

(2022-01 - 2022-09)

Content creation: Planning, executing and deriving results from digital content, art work, content calendars - for 2 companies for social media platforms

• Supported the Executive Director in expanding the product line through in-depth research on market trends, target markets and competitors' products and rebranding process and launch for effective promotion and auditing brand on ecommerce platforms to gain industry advantage
• Created a dynamic social media profile and implemented engagement strategy to increase social engagement, traffic and feedback mechanism and conducted persona research and audits to target the market audience and monitored insights
• Trained and supervised interns

Marketing and Business Development Intern - SleepHappy Co., Ltd - SleepWell Industries - Bangkok

(2021-10 - 2022-01)

• Carried out competitor pricing research, competitor Facebook research, and research on raw materials and platform audits to identify potential marketing opportunities and key prospects within assigned territories to aid in brand strategy
• Curated, planned and managed content on Instagram account of DreamMaster. including various monthly campaigns for Facebook, etc utilizing brand guidelines
• Analysed market and customer insights using Google Analytics and Hotjar to develop new marketing strategies

Vice President of Pakistan Student Society - Brookes Union - Oxford

(2020-05 - 2021-06)

Led, along with fellow students, the revival of the student society.

• Led and collaborated with other team members to organise social and virtual events to increase student community participation
• Managed social media platforms, increasing engagement and fostering a strong social network
• Acted as key contact between staff and fellow students regarding class health and safety, facilities and assisted students in identifying issues and receiving services to assist personal circumstances

Intern (Business Operations and Marketing) - Bright Network

(2020-07 - 2020-07)

A virtual three days internship wherein I analysed the change in location of a car rental business.

• Carried out cost benefit analysis, rationale and marketing plan for the company
• Prepared promotional presentations

Master of Science (M.S.) - Marketing - University of Exeter (2022-09 - 2023-06)

Bachelor of Arts - Business & Management - Oxford Brookes University (2019-09 - 2022-06)

Bachelor's degree - International Business - Webster University (2018-09 - 2019-06)