Zohaib Tariq

I am a results-driven Digital Marketing Expert with 5+ years of hands-on experience in keyword research, SEO strategy development, and executing digital promotional campaigns that significantly improve website visibility and rankings. I possess in-depth knowledge of marketing principles, technical SEO practices, and digital advertising platforms, with a strong focus on detail and performance. Over the years, I have successfully worked with both local and international clients, delivering impactful results across various channels.

My expertise includes Search Engine Optimization (SEO) – covering technical, on-page, off-page, local, and international SEO – WordPress development and optimization, YouTube SEO, Social Media Marketing (SMM), Google Ads, Facebook Ads, and data analysis using Google Analytics and Search Console. I hold a degree in Information Technology from Government University Faisalabad and have built a strong reputation as a professional freelancer and digital marketing team leader, consistently helping brands grow through smart, data-driven online strategies.

Team Lead / SEO Supervisor at Advanced IT & Healthcare Solutions (2022-10 – Present)

• Leading a team of SEO specialists to develop and implement strategic marketing plans.
• Managing on-page and off-page SEO for healthcare and IT clients.
• Coordinating with the development and content teams to ensure cohesive marketing efforts.
• Monitoring KPIs, preparing performance reports, and optimizing campaigns.

SEO Expert at US Packaging Solutions (2020-02 – 2022-10)

• Executed comprehensive SEO strategies, including in-depth keyword research, on-page optimization, and backlink development.
• Performed detailed website audits and implemented technical SEO improvements such as fixing crawl errors, enhancing site speed, and improving mobile responsiveness.
• Worked on WordPress websites to optimize URL structure, meta tags, content layout, and internal linking for better search engine visibility.
• Conducted competitor analysis and created monthly performance reports using tools like Ahrefs, SEMrush, and Google Analytics.
• Developed content strategies aligned with target keywords to improve organic rankings and user engagement.

SEO Intern at Global Market Sol (2019-06 – 2019-12)

• Gained foundational SEO knowledge including basics of keyword research, meta tags, and content optimization.
• Assisted senior SEOs with backlink outreach and technical SEO tasks.

BS in Information Technology (BSIT) in Information Technology – GC University, Faisalabad (2016 – 2020)

Intermediate in Computer Science (ICS) in Computer Science – Government Postgraduate College (2014 – 2016)