Ewa Jodłowska

8+ years of professional experience with 7 years of experience (FMCG + advisory). Expertise in email/SMS/push marketing, marketing automation, advertising audiences and data-driven personalisation. Proven track record in end-to-end project delivery (analysis → UAT).

Strong skills in stakeholder management, requirements gathering, and solution design. Analytical, task-oriented, and collaborative mindset. Continuously develops skills by tackling new challenges. Worked for APAC, EMEA, NORAM and LATAM clients

Salesforce Marketing Cloud Developer at Multichoice Group (Media) (2025-01 – 2026-03)

• Self-managing end-to-end (analysis - kick off) project delivery in complex system architecture
• Creation, test and maintenance of multi-step automations, journeys and segmentation logic in order to manage marketing campaigns with use of emails, SMSes, PNs and custom activities
• Responsible for integration SFMC - APP (also test and bug fixing) for 17 countries
• Acting as an administrator, monitoring platform's performance and ensuring its reliability
• Audit and GAP analysis
• Acting as a consultant for marketing campaigns built by clients, maintaining and improving initial solutions
• Deep-dive troubleshooting, including governor limit issues, concurrency errors, and integration failures
• Analytics and reporting using standard platform tools (Intelligence reports) or SQL
• Documentation creation (also demos) and proactive knowledge sharing with/conducting training for the client
• Self-managing personal Jira board (creating stories/tasks) based on company requirements

Global Salesforce Marketing Cloud Specialist at Lee Hecht Harrison (Human Resources) (2023-07 – 2024-09)

• Mapping business language to platform capabilities to support global marketing operations
• Email (also personalized) and Landing Pages creation - uploading HTML and editing, using content blocks provided within the platform
• Audience segmentation (using filters, queries, automations), journey design, troubleshooting, campaign delivery and monitoring
• Analytics and reporting

Senior Consultant at Deloitte Digital (FMCG) (2022-10 – 2023-04)

• Participating in the pre-sales process by creating Proof of Concept solutions and presenting them to the prospective clients
• Analysis of customer needs, collecting and translate marketing requirements into technical solutions within SFMC
• Configuring multi-step automations, journeys, content and data segmentation
• Conducting training for the client's team
• Proposing solutions to improve ROI
• Reporting with use of standard platform tools (Intelligence Reports) and SQL queries
• Performing manual system testing and quality assurance
• Creating project documentation and conducting presentations

Product Analyst - Salesforce Marketing Cloud at Reckitt (FMCG/Nutrition) (2018-01 – 2022-09)

• Participated in a migration project from Harmony to Salesforce Marketing Cloud (including data and campaign migration, business unit set-up and IP warm-up)
• Managed projects from initial conception through completion and final delivery (gathering requirements, project scoping, technical design, coding, testing, deployment, documentation, monitoring, reporting and support) for 3 channels - email, SMS, push notification
• Oversaw all aspects of user and license management, including new user setup, roles, profiles, permissions, and regular cleanup of unused licenses
• Facilitated effective communication and collaboration between business stakeholders, data team, and other relevant parties to ensure understanding of requirements, accurate data flow between SFMC and CDP and rapid resolution of potential issues
• Integrating/participating in integration with other Salesforce platforms or external systems, ensuring data quality
• Deep-dive troubleshooting and resolving user support tickets
• Creating technical documentation (technical guides, training materials for product teams) and supporting UAT by validating scenarios, fixing defects, and clarifying technical solutions
• Analytics, reporting, compliance and security
• Build, test and maintain multi-step automations, journeys, and segmentation logic to support global marketing operations
• Participated in key customer meetings, including requirements sessions, system demonstrations, user acceptance testing, and end-user training
• worked in strict Scrum

Master of Psychology in Psychology – SWPS University in Warsaw (2007-10 – 2013-02)

Master of Psychology in Psychology – Roskilde Universitat (RUC), Denmark (2011-02 – 2011-07); Erasmus exchange