Damaris Gonzalez

Senior retail executive with 30+ years of experience driving high-value sales in fine jewelry and luxury timepieces. Proven expertise in Rolex and designer brands, clienteling, high-net-worth relationship development, inventory control, and boutique operations. Recognized for maximizing revenue, elevating brand standards, and delivering white-glove service in resort and premium outlet environments.

Store operations manager at m.h. maidenform inc at belz outlet (2009-01 – Present)

• Led daily retail operations with full responsibility for revenue, inventory, and profitability.
• Cultivated repeat luxury clientele through relationship-based and personalized service.
• Managed high-value inventory with strict accountability and shrink control.
• Trained and coached team on premium customer engagement and upselling strategies.
• Maintained elevated merchandising and brand presentation standards.

District Manager at limited Edition for her at belz outlet (2004-01 – 2009-01)

• Directed multi-location luxury retail operations with focus on revenue growth and sales targets.
• Supervised recruitment, training, and performance of sales professionals.
• Drove achievement of aggressive revenue goals through advanced selling techniques.
• Led successful new store opening in Puerto Rico.
• Oversaw inventory management and high-value merchandise control.

Store Manager-fine jewelry & luxury timepieces at joyeria riviera westin rio mar resort (1996-01 – 2004-01)

• Specialized in Rolex and designer jewelry sales with a five-star resort environment.
• Delivered high-touch service to international and affluent clientele.
• Managed six-figure inventory of luxury watches and fine jewelry.
• Increased profitability through strategic merchandising and relationship-driven sales.
• Coordinated visual showcases aligned with brand integrity standards.

Store Manager-designer jewelry at M.h. reinhold plaza las america (1991-01 – 1996-01)

• Executed luxury sales strategies for premium designer jewelry collections.
• Supervised team performance to ensure exceptional customer service standards.
• Maintained strict inventory and revenue accountability.
• Developed long-term client relationship within the luxury market.

Bachelor's in Business Administration – Marketing – inter-american university