
Beatriz
Marketing Data Analyst
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Sobre
Currently completing an MSc in Data Science for Marketing, with academic experience in marketing analytics, SQL, Python, statistical modelling and large-scale data processing. I have also independently developed practical skills in Power BI, DAX and Power Query. Alongside this technical training, I bring six years of professional experience in publishing, including project coordination and support for communication and promotional initiatives.
Experiência
Editorial Assistant at Edições ASA (2019-01 – 2025-12)
- Managed multiple editorial projects simultaneously, coordinating translators, proofreaders and external suppliers.
- Liaised with internal teams including Editorial, Production, Finance, Marketing and Brand Management as part of project delivery.
- Supported communication and promotional initiatives, including social media content and competitions.
- Proposed and supported catalogue presentation events, helping coordinate the initiative with the teams involved.
Formação
MSc in Data Science for Marketing – NOVA IMS (2024-01 – 2026-10)
MSc in Comparative Literature – University of Edinburgh (2019-01 – 2019-12)
BA in Languages, Literatures and Cultures – University of Lisbon (2017-01 – 2017-12)