Bruno Pessoa

Pharmacist with pharmaceutical business experience and strong scientific foundations, including peer-reviewed publications and Medical Affairs training. Proven track record in field-based pharmaceutical sales and territory management and key account management.

Key Account Manager Pharma at Reckitt (2024-06 – Present)

• Management of 8 groups (~1100 pharmacies) with a business value of ~6M ensuring growth, client satisfaction and retention.
• Develop and implement joint business plans and educational initiatives in collaboration with cross-functional teams, including medical marketing, sales, logistics, and trade marketing.
• Conduct scientific and product-related discussions with healthcare professionals, supporting evidence-based recommendations within the pharmacy channel.
• Hold regular costumer meetings to track the progress of partnerships, align strategies, and build stronger relationships.
• Conduct market and competition analyses and adapt strategies to maximize growth opportunities.
• Representation of the company at industry meetings and stakeholder events.
• Data management through masterdata, CRM tools, and P&L analysis, ensuring accurate insights for strategic decision-making.

Pharmaceutical sales representative at Reckitt (2024-01 – 2024-06)

• Management of a portfolio of around 300 pharmacies.
• Negotiation of annual sales plans, establishing a record in the region of 190 partnerships.
• Conducted scientific communication and educational interactions focused on product mechanisms, and patient-oriented counselling.
• Monitoring and analyzing market data and market trends to identify competitive advantages and adapt considering a strategic alignment.
• Participation in the development of clinical sessions in collaboration with KOL, bringing together around 40 pharmacies and 90 pharmacists.
• Identifying customer needs and communicate relevant medical and scientific information.
• Attending sales meetings, conferences, and training sessions.

Pharmaceutical sell-out representative at Reckitt (2023-02 – 2024-12)

• Collaborated with pharmacists to optimize product understanding and recommendation.
• Strategically increasing sales and preventing stockouts through negotiation and sales' fundamentals, in alignment with the territory business plan.
• Gather relevant information about our business partners and study competitors' strategy and actions in the point of sale.
• Delivered scientific communication and educational initiatives to support evidence-based recommendations in community pharmacy.
• Conducting scientific training sessions through engaging communication to strengthen pharmacists and improved recommendations to patients.

Pharmacist at Farmácia Luciano e Matos (2022-09 – 2023-02)

• Provided expert pharmacological guidance to chronic disease patients (type 1 and 2 diabetes, hypertension, atherosclerosis) monitoring programs.
• Advised patients on adverse effects, drug interactions, and treatment optimization in collaboration with prescribers.
• Built trusted relationships with HCPs, contributing with valuable insights to enhance patient care and optimize treatment plans.

Clinical Research Extern (internship) at Reqpharm - Hôpitaux Pitié - Salpêtrière (2022-01 – 2022-06)

• Assistance with reviewing regulatory documentation under supervision, preparation of visits to research sites, and monitoring the inventory of experimental drugs.

Medical Affairs and Medical Marketing – Invictus Sciences (2025-05)

Master in Pharmaceutical Sciences – Faculty of Pharmacy, University of Coimbra (2017-09 – 2023-02)