Carlos Cunha Silva

Commercial professional with 10 years of client-facing experience across consultative sales, customer relationship management, business growth and team leadership. Built and operated a remote digital business, managing the customer acquisition cycle from lead generation and qualification to sales conversations, closing, onboarding and retention. Combines hands-on commercial execution with CRM, pipeline management, automation and data-driven decision-making.

Founder | Sales, Growth & Revenue Operations at Break Up Lab (2024-03 – 2026-06)

• Managed the complete customer acquisition and sales cycle, from lead generation and qualification to consultative sales conversations, follow-up, closing, onboarding and retention.
• Developed and sold three service tiers, adapting the sales approach to different customer needs, objections and levels of purchase intent.
• Managed the CRM pipeline, tracked opportunity progression and built automated follow-up workflows using ManyChat, Make.com, Mailchimp, WhatsApp and Google Sheets.
• Achieved a 41% average close rate across three service tiers, converting qualified sales conversations into paying clients.
• Managed 52 Meta Ads campaigns delivering 10.4x ROAS between April and December 2025.

Growth & Partnerships & Marketing Operations at Fresco Sentido – Mercearia Gourmet (2023-09 – 2024-09)

• Sourced, contacted, onboarded and managed a portfolio of 10 influencer and affiliate partners, coordinating the relationship from initial outreach through campaign execution and performance tracking.
• Supported customer acquisition through paid campaigns across Meta and Google Ads, monitoring lead generation and commercial performance.
• Built and managed two e-commerce stores, overseeing setup, product operations and customer-facing sales workflows through WhatsApp Business and Jumpseller.

Personal Training Manager & Personal Trainer at Status Health & Fitness Club (2020-06 – 2024-03)

• Built and managed a portfolio of 40+ active clients through needs assessment, consultative conversations, tailored service recommendations and long-term relationship management.
• Managed the client lifecycle from initial consultation and service presentation to onboarding, progress reviews, renewals, retention and referrals.
• Promoted to Personal Training Manager, leading and developing a team of 10–13 professionals and contributing to the strongest revenue performance in the club's history.
• Supported commercial execution, performance monitoring and accountability, helping establish consecutive billing records during both years in the management role.

Operations Coordinator (Cruise Staff & Sports Staff) at Royal Caribbean International (2019-10 – 2020-06)

• Coordinated daily guest operations using internal digital platforms in a high-volume international environment across multiple time zones.
• Managed crowd operations and logistics for large-scale onboard events including tournaments and recreational activities, delivering consistent service quality across a crew of 6,000+
• Served as a public-facing host for guest-facing programming, combining operational coordination with live audience engagement.

MSc in Tourism Management – Polytechnic Institute of Cávado and Ave (IPCA) (2021 – 2024)

BSc in Sports and Leisure – Polytechnic Institute of Viana do Castelo (IPVC) (2016 – 2019)

Vocational Technical Diploma in Electrical Installations – Escola Profissional Cior (2012 – 2015)