
Daniela Teles Fernandes
Digital Content Executive / Marketing Specialist
Contratar esta pessoa
Envie uma proposta de trabalho diretamente para este candidato
Sobre
Responsible for the internal and external communications strategy across a veterinary group, managing corporate communications, social media, intranet and website content, monthly newsletter, CSR campaigns and multimedia production. Create and distribute content covering clinical cases, scientific developments, corporate news, events, research projects, acquisitions, investments and other key developments, ensuring clear and engaging communication with veterinary professionals, industry stakeholders and wider audiences. Lead the end-to-end development and management of websites for veterinary practices across the group, overseeing content strategy, copywriting, photography, SEO, website optimization and digital analytics.
Manage website launches and tracking infrastructure, including Google Analytics, Google Search Console and Google Tag Manager, while ensuring strong brand positioning, user experience and online visibility.
Experiência
Digital Content Executive / Marketing Specialist at IVC Evidensia (2022-02 – Present)
Responsible for the internal and external communications strategy across a veterinary group, managing corporate communications, social media, intranet and website content, monthly newsletter, CSR campaigns and multimedia production. Create and distribute content covering clinical cases, scientific developments, corporate news, events, research projects, acquisitions, investments and other key developments, ensuring clear and engaging communication with veterinary professionals, industry stakeholders and wider audiences. Lead the end-to-end development and management of websites for veterinary practices across the group, overseeing content strategy, copywriting, photography, SEO, website optimization and digital analytics.
Manage website launches and tracking infrastructure, including Google Analytics, Google Search Console and Google Tag Manager, while ensuring strong brand positioning, user experience and online visibility.
Content Producer at Multiple projects on a freelance and temporary contract basis (2016-11 – Present)
Content production, translation and story writing on several topics including e-commerce, sustainability, investment banking, personal finance and businesses for multiple companies in several countries.
- Universal Kraft - Renewable Energy solutions (Porto, Portugal)
- Wordans - e-commerce (Lisbon, Portugal)
- Hungary Expats - Coaching and psychology counseling for expats (Budapest, Hungary)
- Mais com o meu dinheiro - Financial Literacy Program (Luanda, Angola)
- TGELF - Leadership Education foundation (New Delhi, India)
Accounts Receivables/Support Officer at Ideia Hub (2020-02 – 2021-02)
Monitor accounts and incoming payments; resolve clients' billing issues and queries; verify and allocate payments to invoices; generate financial statements and reports; follow up with customers to ensure timely receipt of payment. Project management as assigned / Translations and content production.
Account Manager at Webhelp Payment Services (2019-01 – 2020-02)
- Managing the Current Account Status of Companies who have pending payments to Suppliers
- Provide customer service regarding collections issues, customer payments, direct debit enquiries and early settlement of accounts
- Liaise between clients and suppliers while answering queries in a short timeframe
Data Steward at Veeva Systems (2017-07 – 2018-02)
- Verify the most current version of various data elements using standard methods of research, such as the Internet and telephony
- Apply new verified data elements to core database records
- Assure that new data elements are not duplications of existing core data elements
- Audit the data quality of peers
Transaction Specialist at TATA Consultancy Services (2017-03 – 2017-07)
Management of retail rebates programs for Microsoft, which involves multiple task such as knowledge transfer, documentation updates, calculations, queries responding, etc.
Research Analyst at Wealth X (2016-06 – 2016-10)
- Evaluating Ultra High Net Worth Individuals in various markets
- Conduct primary and secondary research including hypothesis testing based on research techniques
- Fact checking and verification of data gathered
- Analysis of financial reports and valuations
Collections Specialist/Key Account Manager at Avis Budget Group (2015-04 – 2016-06)
- Managing client portfolio by handling and collecting debts effectively
- Maintaining credit lines and requesting payments for new and existing customer
- Credit analysis and review
Communication manager at Mexican Honorary Consulate in Luanda (2013-10 – 2015-01)
- Website production
- Press release writing
- Consultancy
- Copywriting
- Social media communication management
Communication manager/ Consultant at Isaías Trindade Foundation (2013-08 – 2015-01)
- Foundation representation in Life 2013 Conference in Delhi, India
- Established cooperation with TGELF (The Global Education Leadership Foundation) and training in leadership education methods
- Conception of foundation genesis, including intervention areas, creation of social projects and strategic plans
- Website content writing, brochures production and other communication works
Communication Manager / Consultant at Mestres & Serviços (2012-05 – 2015-01)
- Corporate Website management, content production, conception of corporate image, brochures production, event organization, consultancy, copywriting, B2B marketing and social media communication management
- Company representation and Business meetings in Luanda, Lisbon, Lausanne, Hong Kong, Delhi and Chennai
Journalist / Independent Content Producer at Multiple companies - Público (Daily Newspaper), Entusiasmomedia/ Plot Content Agency, Quercus (Association for the conservation and nature protection), Jornal i (Daily Newspaper) (2009-04 – 2012-05)
- Creation and conception of content about personal finance and financial services for the Bank Caixa Geral de Depósitos's financial education website – Saldo Positivo
- Translation of scientific publications
- Producing news and writing stories about economics and finance affairs for Portuguese daily newspapers
Formação
Masters in Economics in Economics – ISCTE Business School – Lisbon University Institute (2009-10 – 2011-11)
Bachelor in Social Communication in Social Communication – ISCSP - University of Lisbon (2004-10 – 2008-11)