Dora de Miranda Lemos

Product, Customer Success, and Project Management professional with over 5 years of experience driving customer-centric strategies, optimizing digital journeys, and delivering data-driven solutions. Experienced in stakeholder management, agile methodologies, and cross-functional collaboration in B2B and B2C environments. Proven ability to translate customer insights and analytics into product improvements, increased retention, and stronger customer experience.

Skilled in CRM strategy (HubSpot), business intelligence, and digital growth initiatives.

Digital Marketing & Analytics Specialist at Arc Tech (2024-10 – 2025-02)

Digital marketing and analytics specialist focused on user behavior analysis and digital product optimization.

• Analyzed user behavior using Google Analytics to identify friction points and improve digital product journeys.
• Developed SEO and content strategies to improve product discoverability and customer acquisition.
• Collaborated with internal teams to deliver user-centered digital initiatives aligned with business and product goals.
• Supported data-driven decision making through performance analysis and reporting.

Project Manager / Customer Success Manager at Molegolar (Suassuna Group) (2022-01 – 2024-12)

Managed full customer lifecycle and project delivery using HubSpot, with focus on onboarding, engagement, retention, and strategic negotiations.

• Managed the full customer lifecycle using HubSpot, improving onboarding, engagement, and retention.
• Monitored performance KPIs and built dashboards to track project progress and customer satisfaction.
• Acted as the main liaison between clients, product teams, and leadership during pre-sales, onboarding, and delivery phases.
• Planned project timelines, resource allocation, and quality assurance processes to ensure successful delivery.
• Participated in strategic negotiations and contract closures with international brands.

Product Marketing Manager at Suassuna Fernandes Engenharia (2022-01 – 2024-12)

Product marketing role focused on voice of customer, product strategy, agile team leadership, and post-sales engagement.

• Represented the Voice of the Customer, translating stakeholder insights into product improvements and feature planning.
• Supported product strategy and go-to-market initiatives for both physical and digital solutions.
• Led cross-functional teams using Agile methodologies (Scrum) to accelerate problem solving and product delivery.
• Managed post-sales engagement to ensure successful implementation and long-term customer retention.

Digital Marketing Manager at Aporte Comunicação (2020-01 – 2022-12)

Led digital marketing initiatives including lead generation, team management, and campaign performance optimization.

• Led lead-generation initiatives and customer onboarding strategies that increased acquisition and engagement.
• Managed creative and performance marketing teams delivering data-driven campaigns.
• Oversaw campaign performance metrics and optimization strategies to improve ROI and brand visibility.

Postgraduate Degree in Data Science Applied to Marketing – IPAM Marketing Business School

MBA in Big Data & Competitive Intelligence – Centro Universitário União das Américas

Bachelor's Degree in Law - Focus on Business Sciences and Administration – Universidade Católica de Pernambuco

Academic Exchange Program – Leeds, United Kingdom