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Inês Machado

Inês Machado

Product Development Manager with over 7 years of experience

Talento
LisbonMembro desde 21 de abril de 2026
Product lifecycle managementRoadmap definitionGo-to-market strategyMarket & trend analysisConsumer-centric ideationBusiness case developmentChannel strategyFood supplement & functional food formulationMedical device developmentRegulatory coordination (DGAV, INFARMED, EU)Supplier qualification & sourcingSensory testingClaims validationClaudeChatGPTAI-assisted product workflowsPrompt engineering for business use casesMS Office
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Product lifecycle managementRoadmap definitionGo-to-market strategyMarket & trend analysisConsumer-centric ideation

Sobre

Product Manager with 10+ years across clinical nutrition and consumer health product development. I own the full lifecycle — opportunity identification, formulation, supplier sourcing, regulatory compliance, and go-to-market — across pharmacy, clinic, and mass retail. Scientific foundation from clinical practice and research at MD Anderson Cancer Center; business edge from launching 20+ products across 6 brands with direct CEO-level exposure.

Track record of performing in fast-changing environments, actively integrating AI tools to support product discovery, decision-making and personalization strategies.

Experiência

Product Development & Innovation Manager at Farmodiética Group (Farmodiética S.A. & Zeltica) (2021-01 – Present)

Owned end-to-end product development across food supplements, functional foods, medical devices, and cosmetics with 15+ active projects simultaneously across 5 channels.

  • Owned end-to-end product development across food supplements, functional foods, medical devices, and cosmetics — 15+ active projects simultaneously across 5 channels (pharmacy, clinic, dietetics, mass retail, veterinary).
  • Conducted portfolio gap analysis across Absorvit, Advancis, and EasySlim — mapping competitive white spaces and trend alignment to define future innovation priorities.
  • Translated consumer insights and behavioural patterns into product features, positioning and portfolio decisions across multiple categories and channels.
  • Built and managed the EasySlim food range: 75+ active SKUs, €3M+ in annual retail sales (IMS data), full range lifecycle ownership in a highly competitive weight management segment.
  • Launched the Simple brand functional food range into mass retail (snack bars, granolas, functional chocolates, oat shakes, infusions) — contributing to double-digit revenue growth.
  • Delivered a complex multi-component product from concept to shelf in 22 weeks — custom formulation, 4-part packaging with independent sourcing, and regulatory approval — well below industry benchmark for equivalent complexity.
  • Built a 6-stage product development framework (Market Intelligence → Concept → Formula & Supplier → Regulatory → Commercial Viability → Launch) adopted as internal operating model. Manages 6+ brands including Absorvit, Advancis, EasySlim, allessential®, Simple, and Naturscience.

Procurement Specialist & Purchasing Assistant at Farmodiética S.A. (2018-01 – 2021-12)

Sourced ingredients, packaging, and finished products across food and cosmetics; developed supplier evaluation criteria and supported first-stage concept validation bridging commercial, regulatory, and technical requirements.

  • Sourced ingredients, packaging, and finished products across food and cosmetics; developed supplier evaluation criteria and supported first-stage concept validation bridging commercial, regulatory, and technical requirements.

Clinical Dietitian at Joaquim Chaves Saúde & others (2014-01 – 2018-12)

Practised across clinical settings including Joaquim Chaves Saúde, Centro de Medicina de Reabilitação de Alcoitão, and Hospital da Marinha — building the evidence-based rigour that underpins my approach to product development.

  • Practised across clinical settings including Joaquim Chaves Saúde, Centro de Medicina de Reabilitação de Alcoitão, and Hospital da Marinha — building the evidence-based rigour that underpins my approach to product development.

Formação

Applied Project Management – NOVA SBE (2025-12)

ChatGPT for Business Development – Católica Lisbon (2024-12)

General Management Program – Católica Lisbon (2018-12)

Master in Clinical Nutrition in Clinical Nutrition – University of Porto (2014-12)

BSc in Nutrition Sciences in Nutrition Sciences – Faculdade Egas Moniz (2012-12)

Avaliações