Inês Machado
Product Development Manager with over 7 years of experience
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Sobre
Product Manager with 10+ years across clinical nutrition and consumer health product development. I own the full lifecycle — opportunity identification, formulation, supplier sourcing, regulatory compliance, and go-to-market — across pharmacy, clinic, and mass retail. Scientific foundation from clinical practice and research at MD Anderson Cancer Center; business edge from launching 20+ products across 6 brands with direct CEO-level exposure.
Track record of performing in fast-changing environments, actively integrating AI tools to support product discovery, decision-making and personalization strategies.
Experiência
Product Development & Innovation Manager at Farmodiética Group (Farmodiética S.A. & Zeltica) (2021-01 – Present)
Owned end-to-end product development across food supplements, functional foods, medical devices, and cosmetics with 15+ active projects simultaneously across 5 channels.
- Owned end-to-end product development across food supplements, functional foods, medical devices, and cosmetics — 15+ active projects simultaneously across 5 channels (pharmacy, clinic, dietetics, mass retail, veterinary).
- Conducted portfolio gap analysis across Absorvit, Advancis, and EasySlim — mapping competitive white spaces and trend alignment to define future innovation priorities.
- Translated consumer insights and behavioural patterns into product features, positioning and portfolio decisions across multiple categories and channels.
- Built and managed the EasySlim food range: 75+ active SKUs, €3M+ in annual retail sales (IMS data), full range lifecycle ownership in a highly competitive weight management segment.
- Launched the Simple brand functional food range into mass retail (snack bars, granolas, functional chocolates, oat shakes, infusions) — contributing to double-digit revenue growth.
- Delivered a complex multi-component product from concept to shelf in 22 weeks — custom formulation, 4-part packaging with independent sourcing, and regulatory approval — well below industry benchmark for equivalent complexity.
- Built a 6-stage product development framework (Market Intelligence → Concept → Formula & Supplier → Regulatory → Commercial Viability → Launch) adopted as internal operating model. Manages 6+ brands including Absorvit, Advancis, EasySlim, allessential®, Simple, and Naturscience.
Procurement Specialist & Purchasing Assistant at Farmodiética S.A. (2018-01 – 2021-12)
Sourced ingredients, packaging, and finished products across food and cosmetics; developed supplier evaluation criteria and supported first-stage concept validation bridging commercial, regulatory, and technical requirements.
- Sourced ingredients, packaging, and finished products across food and cosmetics; developed supplier evaluation criteria and supported first-stage concept validation bridging commercial, regulatory, and technical requirements.
Clinical Dietitian at Joaquim Chaves Saúde & others (2014-01 – 2018-12)
Practised across clinical settings including Joaquim Chaves Saúde, Centro de Medicina de Reabilitação de Alcoitão, and Hospital da Marinha — building the evidence-based rigour that underpins my approach to product development.
- Practised across clinical settings including Joaquim Chaves Saúde, Centro de Medicina de Reabilitação de Alcoitão, and Hospital da Marinha — building the evidence-based rigour that underpins my approach to product development.
Formação
Applied Project Management – NOVA SBE (2025-12)
ChatGPT for Business Development – Católica Lisbon (2024-12)
General Management Program – Católica Lisbon (2018-12)
Master in Clinical Nutrition in Clinical Nutrition – University of Porto (2014-12)
BSc in Nutrition Sciences in Nutrition Sciences – Faculdade Egas Moniz (2012-12)
