Ines Ramos

Six years inside the most exacting environments in luxury — managing a €1.6M+ VIP portfolio at Mytheresa across 130 countries, and translating Burberry's creative vision into physical reality at production level.

I understand luxury from both directions: how a brand is felt by its most demanding clients, and how a product is made to carry that emotional weight. What I seek now is the role where these two worlds converge — shaping a brand's emotional identity, designing the experiences that make clients return not because they must, but because nothing else compares. Strategy without execution is fiction. I deliver both.

Product Development Coordinator at SICI93 (2025-05 – Present)

Premium manufacturer · Burberry account

• Act as the single point of authority between Burberry's global design team and all production functions — ensuring what the brand imagines becomes what the market receives, without losing a single detail of creative intent.
• Lead a cross-functional team of three, orchestrating development, CAD, cut, embroidery and
• Translate abstract creative direction and BOMs into precise, executable plans — bridging artistic vision and manufacturing reality, daily.
• Lead external supplier strategy across dye-houses, embroiderers and knitwear mills, building relationships that protect quality and accelerate timelines.
• Implement preventive quality protocols that safeguard the brand's aesthetic and sustainability commitments at every stage of the supply chain.

Client Relationship & Personal Shopping Manager at MYTHERESA (2021-08 – 2025-03)

Global luxury e-commerce · 130+ countries

• Built and managed an international VIP and UHNWI portfolio generating €1.6M+ annually — not through volume, but through knowing what each client desires before they articulate it.
• Designed data-driven loyalty strategies using CRM segmentation and behavioural analytics, systematically increasing lifetime value while keeping every interaction feeling entirely personal.
• Created culturally-grounded campaign narratives calibrated to regional aesthetics, art world calendars and the rhythms of the global luxury season — making clients feel seen, not sold to.
• Collaborated with Marketing, Buying and Events on high-impact activations for Valentino, Schiaparelli, Rabanne and Dolce & Gabbana — ensuring every touchpoint carried the same emotional charge.
• Translated performance data into strategic recommendations that shaped product selection, launch sequencing and marketing investment platform-wide.

Product Editor — Size & Fit Advisor at MYTHERESA (2019-11 – 2021-08)

• Led e-commerce content strategy for a global luxury portfolio — elevating digital product communication to match the standard of the physical boutique.
• Decoded return and size behaviour via Power BI analytics, generating insights that directly shaped buying strategy and improved conversion across thousands of SKUs.
• Worked across Buying, Merchandising and Digital to ensure every product page reinforced the brand's world, rather than simply describing an object.

Management Assistant at FERNANDO & SARRAIVA (2017-09 – 2019-11)

• Oversaw high-stakes reporting, presentations, and cross-functional communications with a high standard of accuracy.
• Led vendor management initiatives, negotiating budgets and conducting cost analysis to optimize spend without compromising quality.

Design Têxtil e de Moda in Textile and Fashion Design – ESART — Escola Superior de Artes Aplicadas (2014 – 2018)