Marco Rola

Senior Content Marketing Manager with 11+ years building scalable content systems in highly competitive and regulated markets. I design and implement content frameworks that go beyond publishing - driving performance, improving efficiency, and scaling across multiple markets. My work focuses on aligning content strategy, automation, and AI-assisted workflows to reduce bottlenecks, protect quality, and create long-term growth systems.

Hybrid strategist-operator with hands-on experience across iGaming, SaaS, Web3, and global advertising environments.

Senior Content Manager at iGaming.com (2021-01 – Present)

Owned the end-to-end content strategy and operations for multiple affiliate properties across PT, BR, US, UK, and SE markets.

• Designed and implemented AI-assisted content workflows that reduced production bottlenecks and increased delivery capacity across multiple markets.
• Led editorial quality governance across high-volume content operations, ensuring consistency and compliance in regulated markets.
• Acted as internal driver for early AI adoption, shaping automated content solutions to address structural scalability issues.
• Embedded SEO and performance thinking into content strategy, leveraging tools such as Ahrefs and SEMrush to inform decision-making and optimize content performance across markets.
• Contributed to content-driven growth across affiliate properties where performance, rankings, and conversion directly impact revenue outcomes.

Bachelor's in Marketing (Tourism Management) – Universidade do Algarve (2001-01 – 2005-12)