Sheraz Babar

Supply Chain, Procurement & Operations professional with 10+ years of international experience in strategic sourcing, purchasing, supplier management, inventory planning, logistics, fulfillment, and e-commerce operations. Experienced in RFI/RFQ/RFP processes, tendering, supplier onboarding, contract negotiation, purchase order management, inventory replenishment, Amazon FBA, Shopify, and 3PL coordination. Proven ability to collaborate with international suppliers and cross-functional teams, manage procurement and operational processes, analyze costs, and improve supply chain efficiency.

Proficient in SAP MM, Oracle NetSuite, ShipHero, Fulfil.IO, Microsoft Excel, and Amazon Seller Central, with practical familiarity with TikTok Shop Seller Center.

Senior Supply Chain & Logistics Manager - Foundry Brands - Dallas, TX, USA

(2022-11)

Supply Chain, Domestic & International Logistics, Fulfillment & Procurement Operations. Industry: Consumer Products / E-commerce | Portfolio: Men’s Personal Care, Home Improvement, RVs & Industrial

• Manage end-to-end international and domestic logistics across ocean freight, air freight, rail, courier, small parcel (SPD), LTL, and FTL transportation, coordinating suppliers, freight forwarders, carriers, customs brokers, and 3PL warehouses across global markets.
• Oversee international ocean and air freight shipments across China, the United States, Canada, and the United Kingdom, coordinating carrier bookings, shipping schedules, ETD/ETA tracking, freight documentation, customs clearance, and delivery execution.
• Manage domestic and cross-border parcel shipping, including FedEx shipment processing, manual shipping label creation, shipping documentation, Shopify fulfillment exceptions, and coordination with warehouse teams to ensure accurate and timely dispatch.
• Execute procurement and purchasing activities, including purchase order creation, supplier coordination, production follow-ups, shipment readiness, and delivery scheduling based on approved inventory and purchasing requirements.
• Collaborate with inventory planning teams to monitor sales velocity, demand forecasts, stock availability, inbound inventory, and replenishment requirements, supporting purchasing priorities and inventory optimization.
• Manage Amazon FBA inbound logistics and replenishment operations, including shipment planning, inventory allocation, FNSKU labeling, carton compliance, inventory transfers, delivery coordination, and Seller Central discrepancy resolution.
• Oversee 3PL warehouse and fulfillment operations, including receiving, putaway, inventory transfers, order processing, carrier dispatch, stock reconciliation, warehouse performance, and WMS reporting.
• Manage Shopify and DTC fulfillment operations, coordinating order processing, carrier execution, shipment tracking, delivery exceptions, and fulfillment service-level performance.
• Coordinate customs and international trade compliance, including HS/HTS classification reviews, commercial invoices, packing lists, customs brokerage, import clearance, duties, tariffs, and shipment documentation.
• Analyze freight costs, customs duties, tariffs, landed costs, COGS, and logistics invoices to support cost optimization, invoice validation, and operational decision-making.
• Utilize Oracle NetSuite, Fulfil.IO, ShipHero, Amazon Seller Central, and Shopify to manage inventory transactions, purchasing, receipts, transfers, reconciliations, shipment tracking, order fulfillment, and supply chain reporting.
• Develop and maintain shipment trackers, production schedules, inventory reports, KPI dashboards, SOPs, and operational workflows to improve logistics visibility, process efficiency, issue resolution, and cross-functional coordination.

Supply Chain Operations Manager - Acquco - New York, USA

(2021-09 - 2022-10)

Industry: E-commerce/Retail (Amazon aggregator) | Portfolio: Amazon FBA brands.

• Managed SKU-level demand forecasting, inventory planning, and replenishment across multiple Amazon FBA and DTC brands using sales velocity, business forecasts, days of inventory, FBA/3PL stock, inbound inventory, open POs, and promotional plans.
• Maintained weekly inventory planning and replenishment models to identify stock risks, purchasing requirements, inventory gaps, and replenishment timing across multiple brands and marketplaces.
• Led supply chain integration for newly acquired brands, including inventory alignment, SKU and product data mapping, and synchronization across Amazon FBA, DTC, and internal systems.
• Managed procurement and purchasing, including supplier selection, purchase order placement, cost negotiation, supplier follow-up, and inventory availability across Amazon, Walmart, and DTC channels.
• Acted as a NetSuite superuser, managing inventory control, receipts, transfers, reconciliations, and data accuracy across supply chain operations.
• Coordinated with 3PL, logistics, procurement, and brand teams to improve fulfillment timelines, replenishment execution, inventory availability, and shipping cost efficiency.
• Monitored KPIs, inventory risks, stockouts, and operational performance, conducting root-cause analysis and implementing corrective actions.
• Developed SOPs, reporting frameworks, and scalable supply chain processes to improve visibility, consistency, and operational efficiency.

Lead Purchasing & Global Logistics – Due Diligence - Thrasio - Massachusetts, USA

(2020-01 - 2021-08)

Industry: Retail & Manufacturing | Portfolio: Home, Tools, Sports, Bedding, Health & Beauty

• Directed the Purchasing & Global Logistics team, ensuring timely international shipments and production readiness across multiple global markets.
• Negotiated with global suppliers, issued purchase orders (POs), and ensured adherence to procurement policies to drive cost efficiency and meet operational goals.
• Managed shipping and customs documentation (e.g., invoices, packing lists, B/Ls, AWBs) to ensure audit readiness and compliance with international trade regulations.
• Collaborated with freight forwarders, carriers, and 3PLs to streamline inbound logistics to Amazon FBA and other key destinations, ensuring on-time deliveries.
• Optimized inventory management and replenishment plans, reducing stockouts by 15% and improving sales coverage across Amazon and other channels.
• Managed ERP data using Oracle NetSuite, overseeing procurement, inventory, and cost tracking to improve process efficiency and reduce operational costs.

Procurement & Supply Chain Manager - BitWords Media LLC - Lahore, Pakistan

(2018-02 - 2019-12)

Industry: IT & Digital Solutions | Portfolio: Distributor of computer hardware/software, web design, e-commerce.

• Led procurement and logistics operations across multi-country supply chains in China, USA, UK, and MENA regions, ensuring seamless cross-border operations.
• Applied strategic sourcing to secure cost-effective materials and services, optimizing supply chain performance and reducing procurement costs.
• Negotiated with key suppliers to optimize pricing, delivery, and quality standards, ensuring high performance and compliance with business requirements.
• Managed vendor relationships, resolving disputes to maintain smooth operations and minimize supply disruptions.
• Ensured timely order fulfillment, aligning with business goals to meet customer demand and improve service levels.
• Reduced procurement costs through supplier negotiations, sourcing optimization, and process improvements, improving overall purchasing efficiency.

Procurement & Contract Executive / Assistant Manager - Al Futtaim Group of Real Estate - Dubai, UAE

(2013-03 - 2017-11)

Industry: Real Estate Development & Operations | Portfolio: Multi-billion-dollar properties across MENA

• Managed end-to-end CAPEX and OPEX procurement across real estate development and operations, including construction, renovation, facilities management, machinery, equipment, IT hardware, materials, and professional services.
• Led strategic sourcing, RFI/RFQ/RFP, and tender management processes, including supplier identification, quotation requests, bid evaluation, commercial comparisons, vendor shortlisting, negotiations, and contract awards.
• Managed supplier prequalification, vendor registration, evaluation, selection, and onboarding, ensuring alignment with procurement requirements, service standards, and internal policies.
• Collaborated with cross-functional stakeholders across Facilities Management, Construction, Marketing, Leasing, Residential Operations, and Finance to review purchase requisitions (PRs), scopes of work (SOWs), specifications, budgets, and purchasing requirements.
• Negotiated, drafted, and managed supplier and service contracts, including commercial terms, Service Level Agreements (SLAs), Non-Disclosure Agreements (NDAs), and performance-based agreements.
• Conducted supplier benchmarking, quotation analysis, cost comparisons, and commercial evaluations to support competitive sourcing, cost optimization, and informed procurement decisions.
• Managed supplier relationships and performance, including service quality monitoring, contract compliance, delivery commitments, issue resolution, and coordination with internal stakeholders.
• Supported food-service procurement for an on-site café, including supplier sourcing, vendor shortlisting, food tasting, service evaluation, and vendor selection, followed by monitoring food quality, hygiene, pricing, and service standards.
• Coordinated international procurement logistics and inbound deliveries from suppliers to project sites, supporting shipment documentation, delivery schedules, and supply continuity.
• Worked closely with Finance, project teams, and business stakeholders to support procurement reporting, budget control, supplier performance, and timely execution of purchasing activities.

Showroom Sales Executive - Al Futtaim Motors (Toyota) - Dubai, UAE

(2011-12 - 2013-02)

Industry: Automotive & Dealerships | Portfolio: Authorized Toyota dealer for sales, after-sales, and support.

Team Lead / Senior Customer Service Representative - Hertz - Dubai, UAE

(2008-07 - 2011-11)

Industry: Car Rental & Travel Services | Portfolio: International car rentals, fleet management, customer service

Purchase Officer - CMS International - Lahore, Pakistan

(2005-09 - 2008-01)

Industry: Construction & Real Estate | Portfolio: Procurement, vendor management, material sourcing, site coordination.

Diploma - Procurement & Supply Chain Management - Pakistan Institute of Management (PIM), Lahore (2021)

MBA (Master of Business Administration) - PIMSAT Institute of Higher Education, Lahore (2005)

BBA (Bachelor of Business Administration) - Al-Khair University (AJK), Lahore (2002)