Senior Lead Analyst (Data Products & Analytics Architecture, IC) - Tripadvisor - Lisbon, Portugal
(2024-04 - 2025-12)
- Deployed Snowflake Cortex AI in production: TOP_INSIGHTS, anomaly detection, forecasting, LLM functions, semantic models/views and Cortex Analyst — integrating AI-native features into analytics product workflows.
- Built the Business Metric Wizard — ML and NLP-driven product automating KPI root-cause investigation via multi-dimensional driver analysis, cutting analysis cycles by ~80%.
- Designed and scaled the Insight Bot — conversational analytics interface via Snowflake Cortex Analyst and semantic models, reaching 500+ monthly natural-language queries.
- Owned full Eppo rollout and experimentation governance: fact/metric ingestion migration, protocol governance, SRM detection tooling, power-analysis dashboards and guardrail-metric monitoring.
- Led January 2025 Mixpanel → Snowflake integration: designed full event ingestion pipeline, unified event layer and reduced compute and ingestion costs.
- Drove analytics democratization across global teams — reducing manual analytics effort by ~40% through Insight Bot adoption and async-first self-service tooling.
Lead Analyst - Tripadvisor - Lisbon, Portugal
(2021-01 - 2024-04)
- Conceived and built the first version of the Insight Bot — conversational interface powered by semantic models, establishing the data product foundation later scaled to 500+ monthly queries.
- Designed a Snowflake event-collection layer for a Mixpanel POC — establishing the architectural blueprint deployed at full scale in January 2025.
- Created a standardised dashboard template adopted across 5 analytics teams — defining dev standards and self-service guidelines, reducing build time organisation-wide.
- Mentored junior analysts through coaching and structured sessions, championing a data-product mindset across global teams.
Senior Data Analyst - D-Fabrik - Paris, France
(2017-01 - 2020-12)
- Architected a unified 360° customer-journey view combining customer, online and CRM data — enabling marketing, e-business and CRM teams to map user behaviour across channels.
- Built data visualisation applications using Qlik (View & Sense) and Tableau for marketing, e-business, CRM, sales and HR — shifting teams toward self-service analytics.
- Managed cross-functional projects bridging IT and Marketing: translated business requirements into data pipeline deliverables across the full project lifecycle.
- Designed and delivered training on data-mining techniques and advanced visualisation practices, reducing dependency on central reporting.
BI Consultant - Ysance - Paris, France
(2015-11 - 2016-12)
Translated business requirements into data models and KPIs; designed and rolled out self-service analytics tools improving data literacy across marketing, sales and engineering teams.
WW Database Analyst - Club Med - Paris, France
(2012-01 - 2015-10)
Supported strategic marketing with KPI reporting, ad hoc customer and CRM analysis, and projection models informing new resort development decisions worldwide.
