Simon Sangla

I build data products that make analytics self-service — so business teams make faster decisions without waiting on a central analyst.

At Tripadvisor, I designed and scaled the Insight Bot (500+ monthly NL queries), built the Business Metric Wizard (~80% KPI investigation reduction), led the Mixpanel → Snowflake integration, and owned the complete Eppo experimentation governance rollout.

I thrive in remote-first, async environments where output matters more than presence and data is treated as a product, not a support function.

Senior Lead Analyst (Data Products & Analytics Architecture, IC) at Tripadvisor (2024-04 – 2025-12)

Deployed Snowflake Cortex AI in production with TOP_INSIGHTS, anomaly detection, forecasting, LLM functions, semantic models/views and Cortex Analyst. Built the Business Metric Wizard automating KPI root-cause investigation. Designed and scaled the Insight Bot conversational analytics interface. Owned full Eppo rollout and experimentation governance. Led Mixpanel → Snowflake integration. Drove analytics democratisation across global teams.

• Deployed Snowflake Cortex AI in production: TOP_INSIGHTS, anomaly detection, forecasting, LLM functions, semantic models/views and Cortex Analyst — integrating AI-native features into analytics product workflows.
• Built the Business Metric Wizard — ML and NLP-driven product automating KPI root-cause investigation via multi-dimensional driver analysis, cutting analysis cycles by ~80%.
• Designed and scaled the Insight Bot — conversational analytics interface via Snowflake Cortex Analyst and semantic models, reaching 500+ monthly natural-language queries.
• Owned full Eppo rollout and experimentation governance: fact/metric ingestion migration, protocol governance, SRM detection tooling, power-analysis dashboards and guardrail-metric monitoring.
• Led January 2025 Mixpanel → Snowflake integration: designed full event ingestion pipeline, unified event layer and reduced compute and ingestion costs.
• Drove analytics democratisation across global teams — reducing manual analytics effort by ~40% through Insight Bot adoption and async-first self-service tooling.

Lead Analyst at Tripadvisor (2021-01 – 2024-04)

Conceived and built the first version of the Insight Bot conversational interface powered by semantic models. Designed a Snowflake event-collection layer for a Mixpanel POC. Created a standardised dashboard template adopted across 5 analytics teams. Mentored junior analysts championing a data-product mindset.

• Conceived and built the first version of the Insight Bot — conversational interface powered by semantic models, establishing the data product foundation later scaled to 500+ monthly queries.
• Designed a Snowflake event-collection layer for a Mixpanel POC — establishing the architectural blueprint deployed at full scale in January 2025.
• Created a standardised dashboard template adopted across 5 analytics teams — defining dev standards and self-service guidelines, reducing build time organisation-wide.
• Mentored junior analysts through coaching and structured sessions, championing a data-product mindset across global teams.

Senior Data Analyst at D-Fabrik (2017-01 – 2020-12)

Architected a unified 360° customer-journey view combining customer, online and CRM data. Built data visualisation applications using Qlik and Tableau for multiple teams. Managed cross-functional projects bridging IT and Marketing. Designed and delivered training on data-mining techniques and advanced visualisation practices.

• Architected a unified 360° customer-journey view combining customer, online and CRM data — enabling marketing, e-business and CRM teams to map user behaviour across channels.
• Built data visualisation applications using Qlik (View & Sense) and Tableau for marketing, e-business, CRM, sales and HR — shifting teams toward self-service analytics.
• Managed cross-functional projects bridging IT and Marketing: translated business requirements into data pipeline deliverables across the full project lifecycle.
• Designed and delivered training on data-mining techniques and advanced visualisation practices, reducing dependency on central reporting.

BI Consultant at Ysance (2015-11 – 2016-12)

Translated business requirements into data models and KPIs; designed and rolled out self-service analytics tools improving data literacy across marketing, sales and engineering teams.

• Translated business requirements into data models and KPIs; designed and rolled out self-service analytics tools improving data literacy across marketing, sales and engineering teams.

WW Database Analyst at Club Med (2012-01 – 2015-10)

Supported strategic marketing with KPI reporting, ad hoc customer and CRM analysis, and projection models informing new resort development decisions worldwide.

• Supported strategic marketing with KPI reporting, ad hoc customer and CRM analysis, and projection models informing new resort development decisions worldwide.

MSc in Statistics (Master TIDE) – Univ. Paris I Panthéon-Sorbonne (2010 – 2011)

MSc in Econometrics & Quantitative Economics – Univ. Paris I Panthéon-Sorbonne (2007 – 2011)