فهد فهمي

Digital marketing project manager specialized in acquisition (Meta Ads, Google Ads) and CRO: user journey analysis, A/B testing, conversion optimization. Complemented by CRM and emailing work, with a data-driven, results-oriented approach.

Digital Project Manager & CRO (Work-Study) at La Poste Groupe (2024-09 – Present)

• Analyzed B2B user journeys via Contentsquare and Piano Analytics to identify friction points and prioritize actions
• Designed and deployed A/B tests via AB Tasty → up to +22% conversion and +20% clicks
• Coordinated CRM and emailing campaigns with Marketing Client (Prêt-à-Poster, Presse, Destineo...)
• Managed B2B digital content and wrote briefs for UX/technical teams

Digital Strategist (Work-Study) at Cash Flow Positif (2023-09 – 2024-08)

• Managed digital acquisition on Meta Ads and Google Ads: A/B testing, CPL optimization
• SEO strategy and partnerships (semantic siloing, Se Loger, ImmoCompare) to boost traffic
• Ran CRM emailing and nurturing campaigns on Brevo and Lemlist: segmentation and lead warming
• Performance tracking: +900% conversions, lead volume multiplied by 10

Digital Marketing & Communication Project Manager (Internship) at Up Start (2023-05 – 2023-09)

• Managed and animated social media: editorial planning, content creation, moderation
• Launched targeted ad campaigns (Facebook Ads, Google Ads)
• Tracked marketing KPIs and continuously improved digital actions
• Coordinated marketing actions end-to-end, from planning to results analysis

Marketing & Digital Communication Intern at Groupe MANAGEM (2022-01 – 2022-06)

• Built a monthly editorial calendar
• Wrote and published posts (company news, projects, results, CSR)
• Competitive and sector monitoring (mining/industrial sector)
• Tracked KPIs (engagement, reach, follower growth) and monthly reporting

Customer Relations Officer, Train Station at Office National des Chemins de Fer (2020-01 – 2020-02)

• Welcomed, informed, and directed passengers in the station
• Sold and promoted transport offers, handled after-sales service
• Operational management and customer feedback handling to improve service quality
• Managed customer relations during peak traffic, with strong interpersonal skills and responsiveness

MSc in Data Analytics & Marketing Manager – INSEEC (2024 – 2025)

Grande École Program in Digital Marketing – IPAG Business School (2022 – 2024)

Marketing and Sales Management – ENCG (2017 – 2022)