Souad Hussein

Commercial professional with experience across the GCC, passionate about building loyalty, driving growth, and creating meaningful partnerships. Skilled in CRM, marketing campaigns, and loyalty strategies that boost retention and revenue. Experienced in leading B2B and B2C collaborations, aligning teams, and delivering measurable results. Always focused on turning opportunities into impact and long-term success.

Loyalty Marketing & CRM Manager, Doha, Qatar | Oct 2025 - Now

• Led CRM and loyalty strategy to drive customer acquisition, retention, and lifetime value (LTV) leveraging data-driven lifecycle marketing and cross-functional collaboration.
• Directed the launch of the loyalty mobile app, defining product functionality, CRM integrations with WebEngage ,PowerBI , and admin panel capabilities to support reward management and customer engagement.
• Planned and executed multi-channel CRM campaigns including push notifications, email, in-app messaging, and SMS aligned with promotional calendars to improve onboarding, repeat purchases, and win-back campaigns.
• Developed advanced customer segmentation using transactional, behavioral, and demographic data to deliver personalized experiences and targeted lifecycle journeys through Salesforce WebEngage automation workflows.
• Managed loyalty program initiatives and campaigns, including reward mechanics, promotional offers, and engagement strategies designed to increase active members, redemption rates, and repeat transactions.
• Tracked and analyzed CRM performance metrics such as engagement rates, customer lifetime value (CLV), and campaign ROI using analytics dashboards, translating insights into optimization strategies including A/B testing and campaign forecasting.
• Collaborated with marketing, digital, product, and agency partners to ensure CRM campaigns and creative assets aligned with brand guidelines while delivering consistent, data-led customer experiences across digital touchpoints.

The most important learning from my role as Loyalty Marketing & CRM Manager has been that data-driven personalization and cross-functional collaboration are key to building loyalty and driving meaningful customer engagement. Understanding customer behavior, leveraging insights from CRM and analytics, and continuously optimizing campaigns can significantly boost retention, lifetime value, and overall program success