Digital Marketing Specialist at Freelancer (2023-10 – Present)
- Implemented digital marketing strategies, creating campaigns, social media ads, CRM, and web optimization.
- Monitored campaign performance using analytics platforms, KPI's, and monthly marketing plans.
- Delivered clients growth, increased web traffic, executed successful email marketing campaigns, and improved brand awareness.
- Accelerated website traffic by 40% over six months through targeted SEO strategy.
- Implemented AI-driven marketing automation using AI agents and custom GPT solutions.
- Elevated social engagement by 42% in six months across Instagram and LinkedIn through a revised content strategy.
- Boosted post engagement rate by 60% by implementing a data-driven content calendar.
- Produced blog content that increased organic search traffic by 70% within four months.
Brand Manager at Madi International Retail (2017-01 – 2023-09)
- Developed brand strategies for Thalgo, Quattro, and Goldwell across the MENA region.
- Created buying strategy & budget for sales, margin, and stock plan.
- Conducted market analysis to identify market niches and developed marketing activities, POSM, catalogs, and media PR initiatives.
- Managed digital marketing activities including email marketing, display advertising campaigns, social media and web analytics (SEO/SEM) Brand repositioning through key communication messages targeting the right audience.
- Organized and conducted training seminars for the sales team on product knowledge to increase sales and ROI.
- Tracked the successful launch of a new product line, resulting in the acquisition of over 499 new customers.
- Enhanced brand awareness by 30% as measured by customer survey, social media reach after launching a campaign.
- Reduced marketing cost by 20% through optimized digital marketing strategies.
- Achieved 49.9% product revenue growth by planning and launching new key features.
Junior Category Manager/Inventory Control Analyst at The Sultan Center Retail (2011-08 – 2016-12)
- Managed logistics invoices by implementing a comprehensive tracking system; followed up on shipments and verified cost and margin, resulting in a 15% reduction in discrepancies and saving $50000 annually.
Junior buyer and sales at LANDMARK Group (Centrepoint, Splash, Max, Lifestyle) (2007-04 – 2011-08)
- Partnered with senior buyers to manage vendor relationship, track purchase orders, and analyse sales data, optimizing inventory levels to match market demand.
