Digital Marketing Specialist (Freelance) - Sol Properties - Jumeirah Lake Towers, Dubai, UAE
(2025-12 - 2026-03)
- Assisted in executing digital marketing campaigns across Google Ads and social media platforms.
- Supported lead generation activities for real estate projects (B2B & B2C)
- helped in basic campaign optimization and performance tracking
- Managed social media postings and content coordination
- Created an edited marketing content (photo and video editing, camera handling)
- coordinated with internal teams for campaign execution, and updates
- Maintain lead data and supported CRM activities
- Work in a hybrid set up, ensuring timely, communication and task completion
Digital Marketing Executive - Source Properties - Churchill Tower, Business Bay, Dubai, UAE
(2024-10 - 2025-12)
- Developed and executed performance-driven digital marketing strategies for real estate lead generation and brand visibility
- Generated 200-300 qualified real estate leads per month through Meta & Google Ads
- Managed Paid advertising campaigns across Meta, Google, TikTok, YouTube and LinkedIn optimizing for CPL and conversion
- Created multilingual posters, reels and digital marketing content in English, Arabic, Russian, Persian and Chinese for international real estate campaigns and investor audiences
- Created localized ad creatives, videos and landing content to attract global investors and buyers
- Worked with multicultural sales teams and international clients to improve lead quality, conversion rates and RoI
- Produced high-performing digital content using professional camera equipment , AI tools and video editing software
- Analyzed campaign performance, prepared reports and implemented data-driven optimization
Digital Marketing / Social Media (Hybrid / Part l-Time) - Tower Palza Hotel - Tower Plaza Hotel, Dubai, UAE
(2023-09 - 2024-09)
- Managed and optimized social media platforms (instagram, Facebook ) to increase brand visibility
- Created and scheduled engaging content to promote hotel services, rooms and offers
- Handled paid advertising campaigns to attract bookings and generate inquiries
- Responded to customer inquiries and improved engagement through timely communication
- Promoted special offers, seasonal deals, and events to increase occupancy rates
- Collaborated with design and sales teams to align branding and marketing strategies
- Generated leads and booking inquiries through targeted campaigns
- Assisted in building brand awareness and online presence for the hotel
- Monitored campaign performance and made basic optimization
Marketing Specialist (Full Time) - Apaniot Smart Home Solution LLC - Tower Plaza Hotel, Dubai, UAE
(2022-12 - 2024-07)
Alot Group of Companies - Apaniot Smart Home Solutions | Alot Investment | Alot Real Estate | Alot Portal
- Supported the planning and execution of company marketing activities to strengthen brand presence and support sales objectives.
- Coordinated marketing campaigns across online and offline channels, ensuring consistent brand communication.
- Prepared marketing content, presentation and promotional materials for products and services.
- Worked closely with sales teams and internal departments to align marketing activities with customer and business needs.
- Assisted in organizing company events, exhibitions and product launches market visibility.
- Conducted market and competitor research to understand customer needs, pricing trends and industry positioning.
- Maintained and updated company marketing materials, website content and social media platforms.
- Supported lead generation and customer engagement activities through coordinated marketing efforts.
