Sarukhan

Results-driven Digital Marketing Specialist with 4+ years of experience in B2B and B2C marketing, specializing Business Development, lead generation, and campaign optimization. Proven expertise in managing multi-platform paid campaigns, marketing automation, and analytics. Skilled in driving ROI through data-driven strategies, conversion optimization, and full-funnel marketing execution.

Experienced in content production, including photo and video editing, as well as camera operations for marketing campaigns.

Digital Marketing Specialist (Freelance) - Sol Properties - Jumeirah Lake Towers, Dubai, UAE

(2025-12 - 2026-03)

• Assisted in executing digital marketing campaigns across Google Ads and social media platforms.
• Supported lead generation activities for real estate projects (B2B & B2C)
• helped in basic campaign optimization and performance tracking
• Managed social media postings and content coordination
• Created an edited marketing content (photo and video editing, camera handling)
• coordinated with internal teams for campaign execution, and updates
• Maintain lead data and supported CRM activities
• Work in a hybrid set up, ensuring timely, communication and task completion

Digital Marketing Executive - Source Properties - Churchill Tower, Business Bay, Dubai, UAE

(2024-10 - 2025-12)

• Developed and executed performance-driven digital marketing strategies for real estate lead generation and brand visibility
• Generated 200-300 qualified real estate leads per month through Meta & Google Ads
• Managed Paid advertising campaigns across Meta, Google, TikTok, YouTube and LinkedIn optimizing for CPL and conversion
• Created multilingual posters, reels and digital marketing content in English, Arabic, Russian, Persian and Chinese for international real estate campaigns and investor audiences
• Created localized ad creatives, videos and landing content to attract global investors and buyers
• Worked with multicultural sales teams and international clients to improve lead quality, conversion rates and RoI
• Produced high-performing digital content using professional camera equipment , AI tools and video editing software
• Analyzed campaign performance, prepared reports and implemented data-driven optimization

Digital Marketing / Social Media (Hybrid / Part l-Time) - Tower Palza Hotel - Tower Plaza Hotel, Dubai, UAE

(2023-09 - 2024-09)

• Managed and optimized social media platforms (instagram, Facebook ) to increase brand visibility
• Created and scheduled engaging content to promote hotel services, rooms and offers
• Handled paid advertising campaigns to attract bookings and generate inquiries
• Responded to customer inquiries and improved engagement through timely communication
• Promoted special offers, seasonal deals, and events to increase occupancy rates
• Collaborated with design and sales teams to align branding and marketing strategies
• Generated leads and booking inquiries through targeted campaigns
• Assisted in building brand awareness and online presence for the hotel
• Monitored campaign performance and made basic optimization

Marketing Specialist (Full Time) - Apaniot Smart Home Solution LLC - Tower Plaza Hotel, Dubai, UAE

(2022-12 - 2024-07)

Alot Group of Companies - Apaniot Smart Home Solutions | Alot Investment | Alot Real Estate | Alot Portal

• Supported the planning and execution of company marketing activities to strengthen brand presence and support sales objectives.
• Coordinated marketing campaigns across online and offline channels, ensuring consistent brand communication.
• Prepared marketing content, presentation and promotional materials for products and services.
• Worked closely with sales teams and internal departments to align marketing activities with customer and business needs.
• Assisted in organizing company events, exhibitions and product launches market visibility.
• Conducted market and competitor research to understand customer needs, pricing trends and industry positioning.
• Maintained and updated company marketing materials, website content and social media platforms.
• Supported lead generation and customer engagement activities through coordinated marketing efforts.

Bachelor of Engineering - Electrical and Electronics Engineering - Mohamed Sathak Engineering College, Chennai, Anna University (2016 - 2020)