Andrei-Petru Romedea

Creative and strategic marketing professional with a strong background in B2B campaign execution, event branding, and digital communication. Experienced with leading cross-functional teams and developed integrated campaigns that elevated brand presence and audience engagement. Passionate about storytelling, community building, and creating experiences that resonate.

GLOBAL ACCOUNT EXECUTIVE at AWIN România (2025-01 – Present)

• Supported with the recommendation and implementation of affiliate strategies that are designed to produce a successful affiliate program, in line the client's objectives and goals.
• Supported clients with recruitment efforts, recommending new as well as existing partner opportunities and provide publisher outreach & introductions, as needed.
• Worked independently to produce all necessary account management documentation and deliver regular reports on assigned programs.
• Communicate effectively and professionally with clients, publishers, vendors and internal teams via email, phone and face-to-face. Monitored affiliate program performance including key KPIs to ensure network compliance and program health.

ACCOUNT MANAGER (CONTRACTOR) at Aceolution (2026-01 – 2026-03)

2-month contract

• Supported with the recommendation and implementation of affiliate strategies that are designed to produce a successful affiliate program, in line the client's objectives and goals.
• Supported clients with recruitment efforts, recommending new as well as existing partner opportunities and provide publisher outreach & introductions, as needed.
• Worked independently to produce all necessary account management documentation and deliver regular reports on assigned programs.
• Communicate effectively and professionally with clients, publishers, vendors and internal teams via email, phone and face-to-face. Monitored affiliate program performance including key KPIs to ensure network compliance and program health.

MARKETING AND ADVERTISING SPECIALIST at AWIN România (2023-01 – 2025-01)

• Managed end-to-end campaign execution for B2B clients, including Etsy and Converse, ensuring timely delivery, optimization, and alignment with brand objective
• Developed and maintained performance benchmarks using internal tools and data dashboards to guide strategic decision-making. Collaborated with internal teams and stakeholders to allocate budgets efficiently and maximize ROI across influencer marketing initiatives. Conducted influencer scouting and vetting processes tailored to campaign goals and audience profiles.
• Utilized Salesforce for lead tracking, client communication, and pipeline management, contributing to seamless campaign onboarding and execution.

HEAD OF MARKETING AND EVENT ORGANIZER at TEDxIasi (2023-01 – 2025-01)

• Led the end-to-end marketing strategy for TEDxIasi, shaping the brand voice, content direction, and visual identity across digital platforms. Coordinated a cross-functional team of designers, copywriters, and social media specialists to deliver cohesive campaigns and build community engagement.
• Developed and executed multi-channel communication plans to promote the event and speakers, resulting in increased attendance and online reach.
• Oversaw event branding and experience design to ensure alignment with TEDx standards and local cultural relevance.
• Built partnerships with media outlets and local influencers to amplify event visibility and grow audience trust.
• Managed timelines, budgets, and content calendars, ensuring efficient execution from concept to event day.

MASTER'S IN HUMAN RESOURCES in Human Resources – "Alexandru Ioan Cuza" University of Iasi (2023-01 – 2025-12)

BACHELOR'S IN SOCIOLOGY in Sociology – "Alexandru Ioan Cuza" University of Iasi (2020-01 – 2023-12)