Anka Filipescu

Marketing and sales professional with 10+ years of experience across AdTech, technology, media, and e-commerce. Strong track record in go-to-market strategy, performance marketing (SEO/SEM/paid social), account management, and business development. Experienced in digital transformation and e-business growth, leveraging analytics (Tableau, Power BI, GA) and CRM (Salesforce/HubSpot) to improve ROI, conversion, retention, and pipeline.

Recognized for cross-functional leadership, stakeholder management, and building long-term client partnerships.

Marketing Project Director at RealClean360 (2026-05 – Present)

• Supporting day-to-day marketing and business development activities for RealClean360
• Researching potential clients in sectors such as healthcare, education, hospitality, cleaning services, and facility management
• Contacting prospective clients by email, phone, WhatsApp, and LinkedIn
• Following up on leads, meetings, product demonstrations, and commercial proposals
• Preparing presentations, email campaigns, sales materials, and personalised offers
• Coordinating product demonstrations and helping clients understand how the solutions can be used in their organisation
• Maintaining communication with clients and prospects throughout the sales process
• Keeping track of leads, conversations, next steps, and opportunities
• Supporting website content, promotional materials, and organic marketing initiatives
• Collecting client feedback and sharing relevant information with the internal team
• Coordinating with suppliers, partners, and colleagues to ensure that requests and proposals are handled correctly
• Helping build long-term relationships with clients through regular communication and follow-up

Digital Account Manager at Emiral Media Production (2026-04 – 2026-05)

• Analyzing clients' businesses through website, UX, SEO, and conversion audits to identify performance gaps and growth opportunities
• Analyzing and planning with data, reports, and performance metrics
• Identifying client needs and recommending tailored digital solutions across web development, eCommerce, CRM, and automation
• Defining and implementing marketing and business strategies for Emiral and clients, covering strategic planning, campaign development, marketing calendars, digital and offline marketing activities, brand positioning, go-to-market initiatives, and lead generation
• Building and maintaining long-term client relationships by acting as a trusted advisor throughout the engagement
• Collaborating with internal teams, including strategy, design, development, and project management, to ensure effective project delivery
• In charge of preparing customized commercial proposals and solution presentations aligned with client objectives and business requirements
• Consulting clients on digital strategy, process optimization, and business improvement opportunities
• Own strategic relationships with key clients and agency partners; drive growth through account plans, upsell opportunities, and stakeholder alignment
• Lead product and go-to-market initiatives for the market; translate client needs into actionable recommendations and execution priorities
• Deliver client education via workshops, on-site presentations, and 1:1 training on product capabilities and best practices
• Generate new business leads through prospecting, networking, industry events, and solution-focused outreach
• Produce sales performance reporting against budgets; surface insights on variances and actions to improve outcomes
• Maintain CRM hygiene and pipeline visibility; ensure opportunities, contacts, and activities are current and actionable
• Recommend process improvements, tools, and product enhancements to increase sales efficiency and productivity
• Represent the company at industry conferences and executive meetings as a market spokesperson

Client Partner (Digital Marketing) at Aleph Group, Inc (2025-01 – 2026-01)

• Own strategic relationships with key clients and agency partners; drive growth through account plans, upsell opportunities, and stakeholder alignment
• Lead product and go-to-market initiatives for the market; translate client needs into actionable recommendations and execution priorities
• Deliver client education via workshops, on-site presentations, and 1:1 training on product capabilities and best practices
• Generate new business leads through prospecting, networking, industry events, and solution-focused outreach
• Produce sales performance reporting against budgets; surface insights on variances and actions to improve outcomes
• Maintain CRM hygiene and pipeline visibility; ensure opportunities, contacts, and activities are current and actionable
• Recommend process improvements, tools, and product enhancements to increase sales efficiency and productivity
• Represent the company at industry conferences and executive meetings as a market spokesperson
• Increased new client acquisition and revenue through targeted sales and marketing initiatives
• Partnered with marketing to align funnel strategy with campaigns, improving lead-to-sale conversion
• Designed and executed GTM and multi-channel marketing strategy, increasing user engagement, retention, and improving pipeline contribution
• Improved brand visibility through integrated campaigns across SEO, SEM, and social channels
• Directed performance marketing programs that increased traffic and improved conversion through continuous testing and optimization
• Produced sales enablement materials and marketing assets tailored to business needs and audience segments
• Used Tableau and Power BI dashboards to optimize marketing spend, improve decision-making, and report performance to stakeholders
• Led and mentored cross-functional teams; set performance strategies aligned to revenue and growth targets
• Supported market expansion activities, including partnership development and M&A-related initiatives that enhanced portfolio value

Head of Marketing at Better Collective (2024-01 – 2024-11)

• Designed and executed GTM and multi-channel marketing strategy, increasing user engagement, retention, and improving pipeline contribution
• Improved brand visibility through integrated campaigns across SEO, SEM, and social channels
• Directed performance marketing programs that increased traffic and improved conversion through continuous testing and optimization
• Produced sales enablement materials and marketing assets tailored to business needs and audience segments
• Used Tableau and Power BI dashboards to optimize marketing spend, improve decision-making, and report performance to stakeholders
• Led and mentored cross-functional teams; set performance strategies aligned to revenue and growth targets
• Supported market expansion activities, including partnership development and M&A-related initiatives that enhanced portfolio value

Business Development Manager at GrowCentric (2023-10 – 2024-01)

• Increased new client acquisition and revenue through targeted sales and marketing initiatives
• Partnered with marketing to align funnel strategy with campaigns, improving lead-to-sale conversion
• Conducted market research to identify new opportunities; delivered client pitches and secured strategic partnerships

Marketing Consultant at Freelance (2023-06 – 2023-12)

• Delivered customized marketing strategies resulting in average ROI increase and a reduction in customer acquisition cost (CAC)
• Built growth marketing programs using paid media, content marketing, and lifecycle strategies to drive measurable business outcomes
• Developed and executed go-to-market plans to support market entry and sustained growth
• Planned and executed digital marketing campaigns for the Canadian market, improving conversion rates
• Improved customer satisfaction via A/B testing, focus groups, and experience-led optimizations
• Upgraded wireframes and UI elements, improving site performance and navigation
• Integrated user-generated content to enrich site experience and strengthen community engagement
• Coordinated cross-functionally with UX/UI, IT, web development, email marketing, merchandising, and sales teams
• Monitored KPIs and delivered actionable insights to optimize campaigns and maximize ROI

Senior Advisor, Online Business Management (CEE Region) at Dell Technologies (2022-04 – 2023-02)

• Led the transition of customers and partners to online purchasing, increasing platform adoption and drove e-business growth across CEE markets
• Designed and delivered enablement programs that improved customer and partner adoption of online tools
• Curated user-generated content (UGC) and community experiences to improve engagement and loyalty
• Collaborated with UX/UI, IT, and sales teams to optimize platform experience and operational efficiency
• Used data analysis to identify growth opportunities and align initiatives to market needs and regional objectives

E-Business Advisor, Field Marketing (USA & Canada) at Dell Technologies (2019-09 – 2022-04)

• Planned and executed digital marketing campaigns for the Canadian market, improving conversion rates
• Improved customer satisfaction via A/B testing, focus groups, and experience-led optimizations
• Upgraded wireframes and UI elements, improving site performance and navigation
• Integrated user-generated content to enrich site experience and strengthen community engagement
• Coordinated cross-functionally with UX/UI, IT, web development, email marketing, merchandising, and sales teams
• Monitored KPIs and delivered actionable insights to optimize campaigns and maximize ROI

Internal Account Manager, CEE OEM at Dell Technologies (2017-11 – 2019-09)

• Grew annual revenue through strategic account management and territory execution across CEE OEM accounts
• Leveraged Salesforce to manage pipeline, analyze buyer behavior, and identify high-value opportunities
• Closed significant deals for large accounts and managed mid-market accounts end-to-end to exceed targets
• Resolved complex customer issues by partnering with manufacturing, customer service, financial services, and order entry teams
• Identified and pursued new business leads, acquiring key accounts in the CEE region

Internal Account Manager, Greece, Malta & Cyprus at Dell Technologies (2015-09 – 2017-11)

• Exceeded sales targets through daily management of sales execution and data-driven quota planning
• Supported closing of large enterprise deals while owning mid-market account management to consistently exceed targets
• Resolved critical product and delivery issues through cross-department collaboration to ensure smooth transactions
• Expanded regional footprint by identifying and pursuing new leads; strengthened long-term client relationships and repeat business
• Identified and pursued new business leads, acquiring key accounts in Greece, Malta and Cyprus

HR Specialist (Greece) at Deutsche Telekom (2015-03 – 2015-09)

Marketing Specialist at Isoplus SRL (2014-08 – 2015-03)

MA in Marketing, Advertising & PR – University of Sheffield (2010 – 2011)

BA in Marketing & Advertising – University of Sheffield (2007 – 2010)