Roxana Elena

Senior marketing and commercial operations leader with 17+ years of experience across premium consumer brands and leading editorial platforms. As COO of AMALIN by Andreea Raicu, led a 15-person in-house team, and oversaw end-to-end operations spanning digital marketing, e-commerce, brand activation, agency management, production, logistics, and finance. A decade-long background as Editor-in-Chief and Coordinating Editor at Romania's highest-circulation publications - Cosmopolitan and Beau Monde Style - delivers an unmatched instinct for audience behaviour, trend intelligence, and brand storytelling.

Experienced in cross-functional leadership and multi-stakeholder collaboration.

Chief Operating Officer at AMALIN by Andreea Raicu (2020-07 – 2026-04)

• Held full approval authority over all company expenditure
• Oversaw full business operations across production, logistics, retail, e-commerce, marketing, and finance
• Monitored campaign performance and profitability
• Led the launch and operational setup of a central Bucharest premium retail store, overseeing space management, retail performance, and customer experience standards
• Led product portfolio development and positioning within the premium segment
• Contributed to defining brand identity, tone of voice, and long-term positioning strategy
• Oversaw product launches and seasonal collection rollouts from concept to market execution
• Oversaw the brand's full digital ecosystem, ensuring consistency across all touchpoints
• Supervised multi-channel brand activations and digital campaigns end-to-end
• Maintained brand personality alongside commercial impact
• Built performance reporting workflows to maintain real-time visibility of commercial and marketing outcomes

Editor in Chief & Project Manager at andreearaicu.ro (2018-07 – 2020-07)

• Directed editorial and commercial content strategy, overseeing brand partnerships, cross-platform planning, and audience development
• Managed agency and contributor relationships, overseeing performance against brief and commercial objectives
• Led content strategy and editorial planning across digital and print platforms; managed teams of writers, contributors, and external collaborators
• Supervised large-scale digital campaigns and brand projects from concept to execution
• Managed editorial budgets and agency relationships
• Sourced and managed external commercial partnerships and brand collaborations, handling outreach, negotiation, and relationship management end-to-end

Editor in Chief at Beau Monde Style (2017-01 – 2018-07)

• Directed editorial and commercial content strategy, overseeing brand partnerships, cross-platform planning, and audience development
• Managed agency and contributor relationships, overseeing performance against brief and commercial objectives
• Led features commissioning, editorial production, and cross-functional coordination
• Managed cross-functional coordination between editorial, commercial, and production teams; contributed to campaign performance monitoring across print and digital
• Built and managed external contributor networks; oversaw content quality and consistency across platforms

Coordinating Editor at Cosmopolitan Romania (2015-01 – 2018-07)

• Led features commissioning, editorial production, and cross-functional coordination
• Managed cross-functional coordination between editorial, commercial, and production teams; contributed to campaign performance monitoring across print and digital
• Built and managed external contributor networks; oversaw content quality and consistency across platforms

PR Executive at FCB Bucharest (2012-05 – 2013-03)

• Agency-side communications experience; supported brand campaigns, media relations, and PR strategy for major consumer clients across FMCG and lifestyle categories
• Coordinated media relations, event logistics, and campaign reporting across multiple simultaneous accounts

Features Editor & Coordinating Editor at Cosmopolitan Romania (2008-10 – 2012-05)

Bachelor's Degree in Foreign Languages and Literatures – University of Bucharest (2008)

Executive Management Program in The Management Journey – TREND Consult (2022)