Céline Assemoassa

Holder of a Master's degree (Master 2) in Marketing and Management, with significant experience as a Regional Director within pharmaceutical laboratories. Experienced in operational management, activity monitoring and reporting with rigor and method. Proactive and recognized for strong leadership, able to coordinate commercial activities, lead regional negotiations, manage large-scale projects, and enhance customer experience quality.

National Director of Pharmaceutical Promotion at Général Electric Healthcare (2024-07 – Present)

• Coaching and management of a team of 8 pharmaceutical promotion managers across France
• Deployment of company priorities in contrast media and nuclear medicine
• Development of a 5-year P&L
• Recruitment and training of two APMs
• Implementation of a national action plan aligned with company strategy
• Definition, monitoring and evaluation of KPIs for each APM
• Strategic project leadership and decision-making
• Negotiation of resources and budget requirements with senior management
• Cross-functional collaboration with French and UK marketing, IT and regulatory teams
• Contribution to strategic discussions within the PDX entity

Sales Director at Theramex (2022-07 – 2024-09)

• Negotiation of client contracts and management of supplier relationships
• Leadership, coaching, and motivation of teams to achieve high levels of collective performance
• Management of strategic key accounts (KOLs), including relationship management, personalized account follow-up, and contract negotiations
• Leadership of innovative projects aimed at strengthening the company's brand image
• Management of a nationwide medical sales team comprising 8 representatives across France
• Analyzed performance results and adjusted strategy to achieve objectives
• Managed projects within assisted reproduction centers
• Led information meetings and medical staff sessions
• Participated in international congresses and symposia
• 2022 cumulative growth: +64% (best growth performance in France across all sectors)
• Market share: 4.2% (2020) → 13% (2023) vs. 8% nationally
• Recipient of the Theramex All Stars Excellence Award (2022)

Key Account Manager at Theramex (2020-09 – 2022-07)

• Introduced Ovaleap into IVF centers in France and internationally
• Strong expertise in gynecology and fertility markets
• Developed commercial action plans adapted to a highly competitive environment
• Analyzed performance results and adjusted strategy to achieve objectives
• Managed projects within assisted reproduction centers
• Led information meetings and medical staff sessions
• Participated in international congresses and symposia

Scientific Liaison & Public Relations Officer at Bioprojet (2016-12 – 2020-07)

• Promoted products to physicians specializing in rare diseases
• Built a strong network in internal medicine, sleep disorders and oncology
• Contributed to improving medical information tools
• Collected and reported physician feedback

Hospital Medical Representative at Brothier (2012-05 – 2016-11)

• Presented and secured listing of surgical medical devices
• Supported surgeons in operating rooms for device positioning
• Implemented wound care and healing protocols
• Developed action plans for surgical departments
• Delivered innovative projects, including the 'Brothier Scientific Days' events

Medical Representative at Bayer (2009-03 – 2010-01)

Receptionist at Mac Donald's (2006-01 – 2009-12)

• Customer service and cash handling
• Organization of sponsorship events
• Training of new employees

Master 2 in Marketing, Sales, Management & Commercial Leadership – IAE Business School (2022-09 – 2023-06)

Bachelor's Degree in Industrial Pharmacy – Institute of Industrial Pharmacy of Lyon (IPIL) (2006 – 2009)

French Baccalaureate in Economics & Social Sciences – Lycée La Cotière (2003 – 2004)