George Rusu

Marketing Manager with 5+ years of experience across all real estate asset classes: office, retail, and residential. Achieved full occupancy for multiple office buildings and consistently accelerated residential sales, with one project standing out: close to 40% of total stock sold within six months through strategic, multi-channel marketing.

Marketing Manager at Fortim Trusted Advisors · Alliance Member of BNP Paribas Real Estate (2022-04 – Present)

• Own the full marketing strategy for a portfolio of commercial and residential real estate clients, from initial market research and competitive positioning through to campaign execution and ROI reporting.
• Achieved close to 100% occupancy across multiple office buildings through targeted, insight-led marketing strategies tailored to each asset's audience and market context.
• Sold nearly 40% of a residential development's total inventory within six months via an integrated campaign spanning paid digital, content, and live events.
• Developed pitch decks that secured multiple high-value real estate mandates, directly supporting the firm's business development pipeline.
• Led Fortim's rebrand end to end, redefining brand identity, tone of voice, and market positioning to strengthen the firm's standing in the Romanian real estate advisory market.
• Manage performance marketing across Google Ads, Meta, and TikTok, continuously refining targeting and creative to improve lead quality and lower cost per acquisition.
• Oversee social media strategy, industry event presence, and PR to sustain brand visibility and maintain a consistent flow of qualified inbound leads.
• Plan and optimise property websites and campaign landing pages to improve conversion rates, user experience, and organic search rankings.
• Brief and manage external creative and branding agencies, ensuring all client-facing output meets brand standards and campaign objectives.

Chief Marketing Officer at Game of DeFi (2021-04 – 2022-01)

• Wrote the business thesis, whitepaper, and go-to-market strategy for a DeFi platform, contributing directly to securing around $500K in investment and a $1M market cap trajectory.
• Developed the full brand identity from the ground up and produced every creative asset including the website, presale pages, social media visuals, and whitepaper design.
• Drove user acquisition through Google Ads, Facebook Ads, and guerrilla marketing, growing both the lead base and the platform community ahead of launch.

Graphic Designer & Brand Strategist at Novus Studios (2016-01 – 2022-03)

• Delivered brand identity, visual communication, and creative production for 300+ clients across multiple industries, including logos, websites, ad creatives, and print materials.
• Acted as a strategic creative partner for clients' marketing teams, shaping brand direction and visual strategy rather than simply executing briefs.

Founder & eCommerce Marketer at SAUCE (eCommerce) (2018-05 – 2019-10)

• Built and scaled Shopify stores for the US market, managing full-funnel performance across branding, product pages, paid social, Google Ads, and SEO content.
• Grew revenue through structured conversion funnels and a consistent organic content strategy that drove qualified traffic and repeat purchases.

Front-End Developer at Freelance (2013-07 – 2021-04)

• Built websites and landing pages for commercial clients using HTML, CSS, JavaScript, and WordPress, with a consistent focus on performance, UX, and search visibility.

MSc in Strategic Marketing & Sales Management – University of Bucharest (2020 – 2022)

BSc in Marketing – Faculty of Administration and Business, University of Bucharest (2017 – 2020)