SEO Copywriter & Content Strategist at Freelance (2016-01 – Present)
Create conversion-focused copy and SEO-driven content for international brands, agencies, SaaS companies, and digital publishers.
- Wrote website copy, landing pages, blog content, newsletters, email campaigns, product descriptions, and marketing assets
- Developed SEO content strategies that improved organic visibility and audience engagement
- Conducted keyword research, competitor analysis, and content planning
- Adapted messaging and tone of voice for diverse industries and target audiences
- Leveraged AI-assisted workflows to streamline content production and optimization
- Managed multiple concurrent client projects while maintaining editorial quality
Head of Content at Remote Tips (2016-01 – 2019-12)
Led content strategy and editorial operations for a remote work platform while continuing hands-on content creation and copywriting.
- Increased website traffic by 40%
- Increased social engagement by 25%
- Managed remote writers and editorial workflows
- Created SEO-driven content plans and editorial calendars
- Produced and edited high-performing articles, newsletters, and website content
- Built partnerships and influencer collaborations to expand brand reach
Head of Content at TravelerPlus (2017-09 – 2019-06)
- Developed SEO-driven content strategy for travel audiences
- Increased website traffic by 35%
- Managed editorial planning and contributor workflows
- Monitored content performance and audience engagement
- Maintained publishing quality and brand consistency
Web Content Specialist at dexiMEDIA LLC (2017-01 – 2018-08)
Produced and optimized SEO-focused website content
- Managed content publishing and CMS updates
- Maintained editorial standards and brand consistency
- Used analytics insights to improve content effectiveness and engagement
Editor in Chief at Viiva.com (2014-09 – 2015-11)
Led editorial strategy and content planning
- Managed writers, editors, and publishing workflows
- Increased website traffic by 30% through SEO and content optimization
- Coordinated content calendars based on audience trends and search demand
- Analyzed content performance to maximize engagement
Copywriter & Marketing Manager at Viiva.com (2014-02 – 2014-09)
Developed SEO-focused content strategies and campaigns
- Wrote and optimized articles, marketing copy, and social media content
- Managed audience engagement initiatives
- Conducted keyword research and content optimization
Content Writer | Content Manager | Social Media Specialist at Multiple Digital Publications & Agencies (2009-01 – 2014-12)
- Created SEO-focused articles, editorial content, and marketing copy across lifestyle, health, entertainment, weddings, and culture niches
- Managed website content, publishing workflows, and CMS platforms while ensuring content quality and editorial consistency
- Developed and executed social media strategies, growing audience engagement and managing online communities across multiple brands and Facebook pages
- Conducted keyword research, content optimization, and performance analysis to improve organic visibility and user engagement
- Coordinated with clients, designers, developers, and editorial teams to deliver digital content and marketing projects
- Translated and localized content from English and Spanish into Romanian while maintaining brand voice and audience relevance
- Supported client communication, account management, and partnership development in agency and publishing environments
- Gained early leadership experience through content planning, site management, and editorial coordination
