
Irina Tudorache
Head of E-commerce Beauty DTC
Angajează această persoană
Trimite o ofertă de muncă direct acestui candidat
Despre
Senior ecommerce leader with 15 years of end-to-end commercial experience scaling DTC and marketplace channels in beauty from category creation to full P&L ownership across multi-market operations.
I translate brand vision into commercial execution: driving conversion rate optimisation, AOV growth, CRM performance and margin discipline across complex, data-rich environments. Delivered €25M+ in measurable revenue growth with brands such as Guerlain, L'Oréal, Coty, P&G, Beiersdorf, Unilever and negotiated commercial partnerships with Sephora, Douglas and Marionnaud. Across leading marketplaces, I built Beauty categories from zero to scale, managing portfolios of 120+ brands, with ownership of vision, strategy and execution with proven results that I can replicate.
Comfortable in unstructured environments & coordinating agencies or remote teams.
Educație
Course in Management of Fashion & Luxury – Università Bocconi (2025 – 2025)
Bachelor's in Geography, BA Tourism – University of Bucharest (2006 – 2006)
› Diploma in Conversion Rate Optimisation – CXL Institute (2022 – 2022)
› Diploma UX Designer – (2018 – 2019)
› Trainer Certification (2013)
› Coaching Specialist Certification (2021)
› Makeup Artist Certification (2010) – Cotimanis Show Professional Make-up School



