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Irina Tudorache

Irina Tudorache

Head of E-commerce Beauty DTC

Talent
BucharestMembru din 25 aprilie 2026
AI (Premium AI models e.g. GPT-5, Claude 4.1 Opus etc)Cross-Functional CollaborationTeam LeadershipExcelAsanaShopify PlusKlaviyoNotionSQLCROUXP&L ManagementE-Commerce StrategyCategory ManagementDTC StrategyMarketplace ManagementCRM PerformanceAOV GrowthBrand Management
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AI (Premium AI models e.g. GPT-5, Claude 4.1 Opus etc)Cross-Functional CollaborationTeam LeadershipExcelAsana

Despre

Senior ecommerce leader with 15 years of end-to-end commercial experience scaling DTC and marketplace channels in beauty from category creation to full P&L ownership across multi-market operations.

I translate brand vision into commercial execution: driving conversion rate optimisation, AOV growth, CRM performance and margin discipline across complex, data-rich environments. Delivered €25M+ in measurable revenue growth with brands such as Guerlain, L'Oréal, Coty, P&G, Beiersdorf, Unilever and negotiated commercial partnerships with Sephora, Douglas and Marionnaud. Across leading marketplaces, I built Beauty categories from zero to scale, managing portfolios of 120+ brands, with ownership of vision, strategy and execution with proven results that I can replicate.

Comfortable in unstructured environments & coordinating agencies or remote teams.

Educație

Course in Management of Fashion & Luxury – Università Bocconi (2025 – 2025)

Bachelor's in Geography, BA Tourism – University of Bucharest (2006 – 2006)

› Diploma in Conversion Rate Optimisation – CXL Institute (2022 – 2022)

› Diploma UX Designer – (2018 – 2019)

› Trainer Certification (2013)

› Coaching Specialist Certification (2021)

› Makeup Artist Certification (2010) – Cotimanis Show Professional Make-up School

Abilități

Head of E-commerce Beauty DTC

Recenzii