Simona Boboc

Result-oriented and data-informed professional with a Ph.D. in Agronomy and an MBA from the British Academy of Business and Communication (2026), experienced in developing and implementing strategies to achieve business objectives. Proficient in product lifecycle management, market analysis, and coordinating cross-functional teams to align marketing efforts with organizational goals. Skilled in budget management, organizing promotional campaigns, and adapting strategies to dynamic market conditions.

Specialized in the agriculture industry, including new product introductions, field trial coordination, and providing technical support to sales teams. Fluent in English and French, with experience collaborating in multicultural and cross-border environments.

SEED MANAGER at Soufflet Agro Romania (2023-01 – Present)

• Conducting in-depth market research and competitive analysis to identify opportunities.
• Collaborating with engineering, marketing, and sales teams to develop the product roadmap.
• Coordinating the lifecycle of agricultural products (corn, sunflower, barley, wheat, oilseed rape).
• troubleshooting.
• Overseeing budget planning and resource allocation.

POLLINATED CROP MANAGER at Lidea Romania (2022-01 – 2023-12)

• Developed marketing strategies and managed the product portfolio for pollinated crops across Southeast Europe.
• Aligned local strategies with global product lifecycle plans.
• Maintained partnerships with agribusiness companies and ensured regulatory compliance.
• Managed testing platforms to evaluate hybrid performance.
• Delivered training and technical presentations to support sales teams.

PRODUCT MANAGER – CEREALS AND PULSES at Saaten Union Romania (2021-01 – 2021-12)

• Developed marketing strategies for cereals and pulses.
• Organized promotional events such as field days and technical symposiums.
• Collaborated with research institutes for testing and registration of new varieties.
• Created technical content, brochures, and product catalogs.
• Trained sales teams to enhance product knowledge.
• Conducted field trials to evaluate product performance.
• Designed trial protocols and analyzed results for product positioning.
• Built relationships with farmers to facilitate trials.
• Provided insights to regional and global teams.
• Supported product registration processes.

FIELD SCIENTIST at Syngenta Agro (2014-01 – 2020-12)

• Conducted field trials to evaluate and validate the performance of agricultural products, ensuring alignment with market demands.
• Collaborated with project leaders to design and implement trial protocols and analyze results for product positioning.
• Established relationships with farmers to facilitate trials and gather feedback on product performance.
• Provided insights and recommendations to regional and global teams based on trial data and market observations.
• Supported product registration processes by maintaining partnerships with external research organizations and institutes.

DEVELOPMENT REPRESENTATIVE at Ecolife Bio (2008-01 – 2011-12)

• Developed European-funded programs supporting organic agriculture.
• Maintained relationships with authorities and stakeholders.

LINE LEADER at Nocton Farms LTD (2004-01 – 2008-12)

• Supervised a team of 40 employees in processing, labeling, and packaging flowers.
• Coordinated logistics and ensured quality standards for major retailers including Marks & Spencer.

MBA in Business Administration – British Academy of Business and Communication (2026-12)

Ph.D. in Agronomy – University of Agronomic Sciences and Veterinary Medicine of Bucharest (2014-12)

Bachelor's Degree in Agriculture – University of Agronomic Sciences and Veterinary Medicine of Bucharest (2004-12)