Anna Hakobyan

BD and partnerships professional with 5+ years driving ecosystem growth across Web3, crypto, and B2B markets. Built and scaled partnerships across 70+ blockchain ecosystems including Tier-1 and Tier-2 chains, drove ecosystem revenue to $50K/month. Research-driven and relationship-first — I build trust, structure deals that actually work, and make sure partnerships deliver after they're signed.

Business Development & Partnership Manager - coNFT

(2025-02)

Web3 Platform

• Built and managed 70+ active blockchain ecosystem partnerships — averaging 10+ new Tier-1 and Tier-2 chain partnerships per month across L1/L2, DeFi and NFT ecosystems, including Soneium, Ink, Linea, Botanix, Base and others.
• Scaled ecosystem revenue from zero to up to $50K/month through BD-led user acquisition, platform integrations and joint go-to-market campaigns.
• Increased client retention rate by 30% through proactive relationship management and structured partner success programmes.
• Upsold existing partners into higher-value co-marketing and revenue-sharing arrangements — increasing average deal value by 40% within the first 3 months of onboarding.
• Structured 3+ partnership models from scratch (co-marketing, RevShare, integrations) — each tailored to partner needs, not templates.

Business Development Manager - Make Marketing Agency

(2024-01 - 2024-12)

backed by CLS Global · Crypto

• Developed B2B partnerships with crypto founders and exchange teams across L1/L2 ecosystems — average deal size $10K–$30K per engagement.
• Closed 8+ enterprise-level deals through cold outreach on LinkedIn — navigating multiple stakeholder layers to reach CEO and CMO level.
• Advised 15+ clients on go-to-market strategy and partnership positioning for CIS, EU and Southeast Asian markets.

Head of Sales · Sales Trainer · Team Lead - Global Solutions LTD

(2021-01 - 2024-12)

• Led a team of 35–40 sales professionals — built KPI systems, performance tracking and training programs that consistently exceeded quarterly targets by 15–20%.
• Designed and delivered sales training programmes for 4 cohorts of new hires — covering consultative selling, objection handling and pipeline management.
• Reduced average onboarding time by 30% through structured training materials and mentorship system.
• Increased team's average monthly revenue per rep by 25% over 12 months through coaching and performance optimisation.

Bachelor's Degree - Linguistics (Translation) - Yerevan State Linguistic University