Head Of Marketing with more than 13 years experience in crypto, finance, IT, banks, trading and so on
I have experience with B2C and B2B markets and experience of working with Europe, Latam, England, Africa, Asia, Russia, and CIS countries
User acquisition
- Generation of leads and clients on mobile and desktop devices via SMM, SEA, Paid Social, SEO, ASO, ASA, SEM, Media, Display, - -Content marketing, Affiliates
- Community-building around the brand with Telegram, Wechat, KakaoTalk, Reddit, Discord
- Building and launch a strong SMM to increase brand loyalty and trust with Facebook, Twitter, Instagram, TikTok, YouTube, Telegram, Medium, Reddit, Quora, Steemit
- User acquisition of lead and clients with chat-bots on Facebook, Telegram, WhatsApp
- Launch email campaigns
Startups Launch
- Conducting marketing analysis in terms of product, competitors, market trends
- Marketing budget calculation at all stages to figure out an amount of needed traffic to bring the product to the break-even point. - --- Calculations and work with budgets from a couple of million dollars per month
- Developing and launch marketing strategy according to product objectives
- Developing and launch the positioning and branding of a product: concept, key visuals, logo, brand book, etc.
- Managing small teams about two people and bigger teams about twenty people and more
- Developing the marketing department and support department from scratch for different regions and markets
PR & Events
- Developing and launch PR strategy
- Working with the biggest crypto and finance media (I have a base of trustable contractors and journalists)
- Working with bloggers and influencers (I have a base of trustable contacts of them)
- Generation and distribution of PR materials
- Organization and holding events
Marketing materials producing
- Website development (Research, tests, etc.)
Landing Pages development (A/B tests, research, etc.)
- Development of promo campaigns, special activities, bonus programs, loyalty programs, giveaways, etc.
- Experience of the most popular formats and creatives for advertising campaigns
