Iryna Kushniarevich

Senior leader with two decades of experience scaling global brands such as Apple, WGSN, and Ignite. My professional path is built on a mix of analytical logic and international strategy—moving from a foundation in Accounting to an Executive MBA at the University of Cambridge. Currently, I am applying this strategic perspective to the AI sector, focusing on model alignment and data quality for global technology labs.

AI Model Alignment & Data Quality Expert at Micro1 (2026-01 – Present)

Support evaluation and alignment projects for large language models (LLMs) within a frontier AI research lab, with a focus on multilingual quality, reasoning, and contextual accuracy.

• Execute RLHF (Reinforcement Learning from Human Feedback)-based evaluation workflows.
• Review multilingual outputs and provide expert feedback to ensure the model reflects the cultural and contextual nuances of Russian-speaking audiences.

Global Marketing and Sales Manager at Ignite (Bilzf plc) (2023-12 – 2025)

Scaled the lifestyle brand associated with Dan Bilzerian, leveraging a global social media audience of 62M+ followers to expand into premium beverages, vapes, and apparel.

• Directed global content creation and international campaign shoots, while tailoring marketing strategy across EMEA and other key markets.
• Managed major distributor partnerships and key accounts across diverse regional markets.
• Drove a visibility initiative that delivered a 40% year-on-year increase in global revenue.

Marketing and Sales Manager, EMEA at Ignite (Bilzf plc) (2022 – 2023-12)

• Oversaw product launches across EMEA, including the management of packaging, compliance, and complex localisation workflows.
• Managed the regional execution of product launches throughout EMEA, translating US-led strategies for local market success.

Strategic Account Director at WGSN, Ascential plc (2016 – 2020)

Established WGSN as the leading authority in consumer insights across the CEE market, driving both growth and long-term client partnerships.

• Managed a pipeline of 140 B2B clients—including Disney, Rossmann, and LPP—while maintaining a 95% retention rate and achieving 15–20% YoY revenue growth.
• Restructured the regional function to cover the entire market independently, streamlining a workload that previously required three full-time positions.
• Won multiple Salesperson of the Year and CEO Elite Club awards for consistent performance and client success.

Senior Account Manager / Account Manager at WGSN, Ascential plc (2010 – 2016)

• Stepped into a senior role with increased responsibility and a focus on mentoring the wider team.
• Delivered 95%+ retention rates by cultivating deep partnerships with major retailers and manufacturers.
• Supported team-wide strategy while consistently exceeding personal goals and establishing the brand's presence in new territories.

Project Manager at Apple plc (2008 – 2010)

Coordinated regional iPhone launches during Apple's original expansion era, managing localisation and campaign execution across EMEA and CEE markets.

• Adapted global creative assets and product messaging to ensure the brand voice resonated across regional audiences.
• Collaborated with pan-European teams on high-impact international marketing campaigns.

New Business Development Manager at CampbellRigg Design Agency (2006 – 2008)

• Delivered £3.2M in new business by identifying opportunities in new territories and pitching directly to C-suite stakeholders.

Account Manager & Team Leader at Start JG

Cost Executive at Integral Corporation

Executive MBA in Business Administration – University of Cambridge, Judge Business School (2023)

MA in Cultural Management – The University of Manchester (2006)

Certificate in Fashion Brand Management – London College of Fashion (2005)

Dual BA in Cultural Studies and Accounting – Belorussian State University of Culture & Institute of Law