Joey Falcone

Seasoned marketing operations professional with 18 years of experience managing CRM integrations, campaign builds, and automated workflows. Skilled in email campaigns, landing page management, and marketing automation platforms including GoHighLevel and HubSpot, with a strong attention to detail and QA mindset. Proven ability to streamline processes and boost revenue by 30% through data-driven optimizations.

CEO and Growth Architect at Funneltopia (2025-11 – Present)

• Architected the transition of a legacy marketing firm into an AI Growth Infrastructure agency, resulting in a 30% revenue expansion and a 40% increase in customer acquisition velocity through the implementation of Agentic AI Workflows. (Keyword: AI Lifecycle Governance).
• Orchestrated white-label client-acquisition systems for high-ticket businesses, reducing operational friction and increasing recurring revenue through automated funnel optimization and robust reporting tools. (Keyword: Product-Led Growth Mechanics).

Managing Partner [CMO] at Eye Coaching and Consulting (2018-05 – 2023-10)

• Spearheaded transformative global digital marketing campaigns across 20+ countries, empowering hundreds of clients through result-oriented campaign execution and cross-cultural engagement. (Keyword: Multicultural Operations).
• Scaled revenue by 30% through the integration of CRM management and marketing automation technologies (GoHighLevel, Ontraport) to streamline lead management and client nurturing. (Keyword: Operational Scalability).

Chief Marketing Officer [Startup] at Capital Fitness (2020-01 – 2023-01)

• Architected a comprehensive digital marketing ecosystem for fitness startups, including landing page management and automated follow-up funnels to achieve significant gains in brand awareness and customer retention. (Keyword: Conversion Rate Optimization).
• Led high-performing product pods through visionary leadership, fostering a culture of quality assurance and streamlined coordination across design and engineering teams. (Keyword: Cross-functional Engineering Symbiosis).

Senior Logistics Manager of Intermodal Operations at R+L Global Logistics (2010-06 – 2014-08)

• Orchestrated end-to-end logistics solutions for 150+ accounts, dispatching over $4.1M in gross revenues while maintaining top-tier production status. (Keyword: Revenue and Profit Growth).
• Motivated a high-output team to achieve #1 net profit production in Q1 and Q2 of 2012, demonstrating mastery in Human Capital Motivation and Team Performance Optimization. (Keyword: Operational Maturity).

Intelligence Applications Analyst (1NOX1) at United States Air Force (1998-08 – 2002-07)

• Orchestrated Multi-source Intelligence Fusion for high-stakes operational planning, utilizing Advanced Pattern Recognition and Neural Data Analytics to provide critical insights to military decision-makers. (Keyword: Predictive Threat Assessment).
• Managed complex communication protocols across diverse international stakeholders, ensuring 100% data integrity and security within mission-critical databases. (Keyword: Strategic Risk Mitigation).

BA in Communications – Community College of the Air Force