Abdullah Singer

Digital Marketing & Performance Specialist with 4+ years of multidisciplinary experience across social media strategy, paid campaign support, campaign analysis, brand identity, event activation support, and AI-assisted creative production.

I help brands connect campaign strategy with visual execution, media performance, reporting, and real-world brand experiences.

My experience covers Meta Ads, TikTok Ads, Snapchat Ads, campaign monitoring, content amplification, social media visuals, event screen content, and creative production workflows.

Based in Riyadh, I have supported brands across retail, F&B, events, entertainment, corporate, and B2B projects.

Digital Marketing & AI Operations Specialist

Just Mood | Jan 2025 – Present

• Manage digital marketing and creative production workflows across campaign planning, media assets, reporting, and web-related operations.
• Build systematic media assets aligned with audience objectives, campaign KPIs, and platform requirements.
• Support awareness, reach, video view, and engagement campaigns across Meta, TikTok, Snapchat, and other digital platforms.
• Use generative AI tools to accelerate campaign reporting, content ideation, copy variations, visual direction, and creative workflow development.
• Coordinate web-related operations including DNS, hosting, launch support, and basic technical troubleshooting.
• Translate campaign results into clear summaries, insights, and recommendations for decision-making and continuous creative optimization.
• Support clients across retail, F&B, corporate, event, and B2B projects.

Creative Specialist

Hadiaty Zawq Co. | Jan 2024 – Jan 2025

• Improved e-commerce visual catalog quality through stronger product presentation, layout consistency, and creative direction.
• Created fast and engaging visuals to support seasonal promotions, offers, and continuous marketing activity.
• Analyzed shopper behavior, product performance, and campaign needs to support more relevant promotional content.
• Designed visual assets for digital use, social media content, product-led campaigns, and brand communication.
• Supported creative production across retail-focused campaigns, e-commerce visuals, and product communication.

Visual Content Lead / Campaign Visual Designer

Sameh Shemy | Project-Based / Freelance | Jan 2024 – Dec 2024

• Led visual content direction for political and public-facing communication materials.
• Created campaign visuals designed for clarity, consistency, and audience recognition.
• Managed visual production priorities to support timely publishing and campaign communication.
• Developed visual layouts suitable for digital publishing, public messaging, and fast-paced campaign needs.

Graphic Designer

Freelance / Local Ad Agencies | Jan 2020 – Dec 2021

• Designed print and local-market advertising materials for small businesses and agency clients.
• Prepared visual layouts, branding assets, and production-ready designs for print and digital use.
• Built a strong foundation in print design, color modes, layout, typography, and client-based creative delivery.
• Supported local campaigns with posters, social media visuals, identity assets, and promotional materials.

Education & Certifications

Offset Print Technology

Mohamed Ali Decorative School | Jan 2016 – Dec 2020

Studied offset printing, print production fundamentals, color preparation, layout basics, and production-ready design workflows.

Professional Certificate in Adobe Graphic Designer: Design that Demands Attention

Coursera / Adobe | Jul 2025

Completed a professional certificate covering graphic design fundamentals, AI-assisted design, image editing, visual communication, graphic design, and document design.

Motion Graphics & Adobe After Effects

Udemy | 2024

Completed training in Adobe After Effects and motion graphics, including animation basics, transitions, video editing support, and motion-based creative production.

Professional Certification in Branding and Brand Marketing

MTF Institute | 2024

Completed training focused on brand strategy, positioning, brand communication, and brand marketing fundamentals.