Amr Alsayed

Results-driven Sales Manager with more than 16 years of experience in FMCG, distribution, and retail sales operations across Saudi Arabia. Proven expertise in sales growth, customer relationship management, route-to-market expansion, team leadership, negotiation, and market penetration strategies. Skilled in leading high-performing sales teams, developing new business opportunities, improving operational efficiency, and consistently exceeding sales targets.

Strong background in key account management, sales coaching, and customer retention.

Branch Manager at Berain Global Beverage Company (2021-06 – Present)

• Increased annual sales revenue from SAR 216K to SAR 249K through strong customer relationship management, effective follow-up strategies, and successful acquisition of new clients.
• Expanded customer base by identifying and onboarding new accounts, contributing to sustainable business growth and increased market penetration.
• Built and maintained long-term relationships with key accounts, resulting in higher customer loyalty and repeat business opportunities.
• Trained and coached the sales team on successful customer visit execution, professional communication, and advanced selling techniques.
• Enhanced team performance by developing consultative selling skills, enabling sales representatives to better understand customer needs and recommend tailored solutions.
• Improved sales effectiveness through training on active listening, open-ended questioning techniques, and customer needs analysis.
• Strengthened the sales team's ability to manage objections related to pricing, quality, and competition while maintaining high professionalism during negotiations.
• Increased sales closing rates by implementing effective negotiation and deal-closing techniques to overcome customer hesitation and secure agreements.
• Expanded sales coverage by increasing route lines from 3 to 4, improving market reach and operational efficiency.
• Consistently exceeded sales targets over a five-year period through strategic sales execution, strong client retention, and market expansion initiatives.
• Contributed to increasing market share and improving sales operation efficiency by optimizing customer engagement and closing processes.
• Demonstrated strong leadership and team development capabilities, driving continuous improvement in sales performance and customer satisfaction.

Sales Manager at Arabian Food Supplies (2019-06 – 2021-06)

• Exceeded annual sales target from SAR 18.5M to SAR 20.35M, achieving 10% sales growth through strong market execution and new client acquisition.
• Led 3 Sales Supervisors, 12 Sales Representatives, and 6 Merchandisers through intensive training and coaching programs.
• Improved team productivity and market coverage through daily sales monitoring and field support.

Sales Supervisor at Arabian Food Supplies (2016-08 – 2019-06)

• Achieved 7% sales growth by identifying market opportunities and responding proactively to competitor activities.
• Led and coached 5 Sales Representatives through daily market visits and one-to-one performance sessions.

Sales Supervisor at Arabian Food Supplies (2014-07 – 2016-08)

• Exceeded sales targets with 5% growth by opening 23 new clients and strengthening customer relationships.
• Managed collection performance and improved overdue recovery processes with the sales team.

Sales Supervisor at Arabian Food Supplies (2013-03 – 2014-07)

• Consistently exceeded quarterly sales targets through structured daily sales objectives and execution plans.
• Supervised field sales operations and supported the team in improving collections and customer service standards.

Sales Supervisor at Al Jomaih Bottling Plants (PepsiCo) (2009-02 – 2013-03)

• Consistently achieved monthly sales targets through disciplined sales execution and customer relationship management.
• Led 5 Sales Representatives with structured market visit plans and coaching sessions.
• Maintained strong relationships with existing customers to improve retention and business continuity.

Bachelor of Computer Science in Computer Science – Ain Shams University (1996 – 2001)