Ashraf Fatini

Strategic Regional Sales, Marketing & Export Executive with 20+ years of experience driving revenue growth, international expansion, and operational excellence across building materials, water treatment, and chemical industries. Proven track record of delivering up to 700% sales growth, increasing annual revenues by 150%, and expanding export markets across the Middle East, Africa, and North America. Expertise in

ERP/CRM systems (SAP, Oracle, Microsoft Dynamics GP), full export cycle management,

distributor development, infrastructure project sales, and government contract negotiation. Recognized for transforming sales operations into scalable, performancedriven business units.

• Regional & International Sales Management
• Export Operations & International Trade Documentation
• Market Expansion & Distributor Development
• Strategic Marketing Planning
• Government Relations & Contract Negotiation
• Water Treatment & Chemical Applications
• ERP/CRM Systems (SAP, Great Plains)
• Team Leadership & Performance Management

EDUCATION

B.S. Environmental Science – King Abdulaziz University, Jeddah, Saudi Arabia

CERTIFICATIONS & TRAINING

 PMP Certification (2025)

 Sales Skills – Wilson Learning Center (Dubai, 2007)

 Risk Assessment (2010)

 Human Resources Training – Taqat Center (2018)

 Water Chemistry, Wastewater Treatment & RO Units – BWT

 Microsoft Office & Data Processing (1995–1999)