Basem Zidan

Results-driven Regional Retail Operations Leader with more than 12 years of progressive leadership experience managing large-scale retail operations across FMCG, Supermarkets, Discount Retail, Home Improvement, and Multi-Site Retail Operations. Proven success in leading multi-site operations for up to 50 retail stores, directing more than 250 employees, and delivering sustainable business growth through operational excellence, sales optimization, cost control, food safety compliance, inventory integrity, waste reduction, product availability, and high-performing team leadership. Recognized for successfully launching more than 30 retail stores, driving double-digit sales growth, improving operational KPIs, optimizing inventory performance, and implementing standardized operating procedures across multiple business units.

Passionate about building high-performing teams, improving operational efficiency, and delivering sustainable business growth through disciplined execution and customer-focused leadership.

Area Sales Manager at Naguib Selim (2025-01 – Present)

Led sales and retail operations across 5 branches with a sales force of approximately 50 employees, focusing on performance optimization, operational discipline, and commercial execution.

• Led sales initiatives that increased regional sales by 5% through operational improvements and stronger commercial execution.
• Optimized workforce deployment and branch scheduling to ensure optimal customer coverage during peak hours.
• Collaborated closely with manufacturing and supply chain teams to ensure timely product availability and operational readiness across all branches.
• Developed branch managers and sales supervisors through structured coaching and performance reviews to improve operational execution.
• Monitored branch performance through KPI analysis and implemented corrective action plans to improve sales productivity and operational efficiency.

Regional Operations Manager at Othaim Markets (2023-09 – 2024-12)

Led multi-site retail operations and commercial performance across 12 supermarkets, ensuring compliance with corporate standards and driving store efficiency.

• Improved store operational KPIs, inventory accuracy, and expense control through structured performance management and store audits.
• Coordinated efficiently with Supply Chain, HR, Finance, and Marketing departments to resolve store-level operational challenges.
• Analyzed operational reports and data to support the execution of promotional campaigns and seasonal commercial initiatives.
• Ensured compliance with food safety standards, product freshness requirements, hygiene procedures, and operational audit standards across all assigned supermarkets.
• Reduced product waste through inventory rotation, expiry monitoring, and effective stock management practices.
• Enhanced customer experience by ensuring consistent store standards, product availability, merchandising quality, and service excellence across all assigned supermarkets.
• Supported store profitability through effective inventory control, waste reduction initiatives, and disciplined operational cost management.

Regional Operations Manager at Raneen (2022-08 – 2023-08)

Directed operational performance and store productivity across 12 retail locations, focusing on cost efficiency, stock control, and merchandising standards.

• Improved inventory turnover performance across assigned locations through effective stock control and demand planning.
• Reduced operational expenses while maintaining service standards and store productivity metrics.
• Strengthened merchandising execution, pricing accuracy, and product availability across all 12 stores.

Sales Manager at BIM Egypt (2016-11 – 2021-11)

Led end-to-end regional operations for a network of 50 retail stores, managing 7 Area Managers and a workforce of 250+ employees. Held full accountability for sales performance, operational excellence, store expansion, inventory optimization, budget control, food safety compliance, and execution of corporate operating standards.

• Oversaw the operational readiness and successful launch of more than 30 new retail stores, including recruitment, training, merchandising, and process implementation.
• Achieved approximately 10% sales growth across the regional store network by standardizing operational standards and sales execution.
• Managed and developed Area Managers and Store Managers, driving accountability and internal succession planning.
• Ensured consistent execution of brand standards, customer experience initiatives, and operational procedures across all stores.
• Improved inventory accuracy across all regional branches through rigorous stock control and audit execution.
• Partnered with Supply Chain teams to maintain high product availability while minimizing waste and stock losses.
• Strengthened food safety and operational compliance through regular store inspections, inventory controls, expiry monitoring, and adherence to corporate operating standards.
• Reduced branch operating costs by optimizing scheduling, minimizing waste, and streamlining logistics.
• Managed operational budgets and optimized resource utilization to support profitability targets while maintaining high operational standards.
• Enhanced corporate KPI compliance across the matrix by establishing structured monitoring dashboards for store managers.

District Manager at BIM Egypt (2015-01 – 2016-11)

Successfully managed daily operations and compliance standards across a cluster of 6 retail stores, leading a team of more than 30 employees.

• Optimized store commercial performance, inventory accuracy, and merchandising execution across the assigned district.
• Maintained store compliance with food safety, hygiene, merchandising, and operational standards through structured store visits and corrective action plans.
• Coached and developed Store Managers and frontline teams to improve operational consistency and customer service.

Store Manager at BIM Egypt (2013-12 – 2014-12)

Managed end-to-end store operations, including inventory accuracy, food safety compliance, merchandising standards, and customer experience.

• Exceeded assigned sales targets while maintaining excellent inventory precision and full operational compliance during audits.

Master of Business Administration in MBA – Brooklyn Business Academy (2024)

Bachelor's Degree in Hebrew Language & Translation – Ain Shams University (2010)