Retail Operations Manager at Richy Group (2025-01 – Present)
- Lead retail operations across 10 company-owned branches and 12 franchise locations while overseeing Online and Events channels across Saudi Arabia.
- Drive sales execution, profitability, operational excellence, service standards and customer experience across multiple regions and channels.
- Lead commercial planning, budgeting and forecasting activities to support sustainable business growth and branch productivity.
- Monitor branch KPIs, sales trends, conversion rates, inventory movement, discounts and operational performance through executive dashboards.
- Manage franchise performance through operational reviews, compliance audits and commercial follow-up.
- Coordinate with Retail, E-commerce, Events, Warehouse, Finance, Marketing, Customer Service and Factory teams to resolve operational issues and improve execution speed.
- Lead supervisors and branch teams through performance reviews, coaching, corrective action plans and daily execution follow-up.
Retail Sales Manager at Richy Group (2020-07 – 2024-12)
- Supported the launch of 13+ new branches across Saudi Arabia, strengthening market presence and expanding the company-owned footprint.
- Built and led high-performing sales teams across multiple regions, aligning branch goals with sales targets and commercial priorities.
- Improved decision-making through structured KPI dashboards, performance reviews and executive reporting.
- Managed customer experience, merchandising standards, inventory availability, branch productivity and operational discipline.
Sales Representative at Emirates NBD Bank (2019-05 – 2020-05)
- Supported sales performance for personal finance products, setting monthly goals, tracking achievement and improving follow-up discipline.
- Increased personal finance customer base by 40% within one year through targeted outreach and tailored financial solutions.
- Developed data-driven sales plans, improved pipeline follow-up and supported consistent achievement of monthly sales targets.
Branch Manager at H&M (2017-03 – 2019-02)
- Managed daily store operations, sales execution, team performance, customer experience, merchandising standards and stock availability.
- Tracked sales performance, service quality and operational standards, taking corrective actions to improve revenue and store presentation.
- Coached store team members to strengthen selling behavior, customer service, product knowledge and operational discipline.
Sales Representative at Automotive Parts Store (2016-01 – 2017-02)
- Developed relationships with retail and wholesale customers, supported monthly sales targets and recommended suitable product solutions.
- Supported stock monitoring and product availability for fast-moving automotive parts, contributing to repeat business and retention.
Sales Representative at Banque du Caire (2014-09 – 2015-11)
- Promoted financing products including credit cards and personal loans, expanded customer portfolio and used targeted selling methods.
- Built client relationships through clear product explanation, needs assessment and professional follow-up.
