Mohamed Asaad

Multi-unit Operations, Area, and Regional Manager with 14+ years of progressive F&B and retail leadership across quick-service restaurants, cafés, fine dining, and consumer goods. Currently overseeing operations across 31 branches / 256 employees through a structure of 6 Area Managers and 31 Branch Managers, spanning multiple regions and brands. Proven track record in multi-site and multi-territory management, P&L performance monitoring and analysis, cost control, team development, and driving measurable growth in profitability, sales, and customer satisfaction across dispersed locations.

Operations Manager (Multi-Region) at Abdullah Al Othaim Investment Co. (2024-10 – Present)

• Lead multi-brand, multi-region F&B operations across 31 branches and 256 employees, through a field management structure of 6 Area Managers and 31 Branch Managers — functioning as a regional operations lead across a diversified brand portfolio.
• Manage brand portfolio including PizzaExpress, Bursa Kebap Evi, Buns House Café, Oliver Brown Café, Certo Café, and Ice Spot, standardizing operations and performance across all territories.
• Drive compliance with service, quality, and guest-experience standards across dispersed sites through direct oversight of Area and Branch Managers.
• Manage supplier relationships and negotiate strategic partnerships supporting business continuity across all regions.
• Plan and execute marketing and promotional initiatives to grow market share and commercial performance.
• Improved operational efficiency across the managed portfolio, contributing to an 18% increase in profits in the first year.

Operations Manager at Sadara for Food Industry (Eat Me Burger – Shawkat – Nash) (2021-11 – 2024-10)

• Directed daily multi-brand, multi-site operations across several restaurant concepts, maintaining consistent quality and execution standards region-wide.
• Monitored operational plans, budgets, and business performance with a focus on execution discipline, cost control, and results across all locations.
• Supported expansion plans and new branch openings, coordinating operational readiness across new territories.
• Developed standardized work procedures to strengthen health and safety compliance across sites.
• Reduced operating costs by 15% while maintaining service quality across the portfolio.

Area Manager at Food Unit Co. (Jan Burger) (2017-11 – 2021-11)

• Managed performance across multiple branches within an assigned territory, providing field-level operational guidance to improve execution and efficiency.
• Implemented sustainable, district-wide growth initiatives to support sales targets and business objectives.
• Led training and development plans for branch teams across the territory, strengthening capability and service consistency.
• Prepared and analyzed regional performance reports for senior management to support operational decision-making.
• Improved customer satisfaction across branches by 20% during tenure as Area Manager.

Restaurant Manager at Food Unit Co. (Jan Burger) (2015-11 – 2017-11)

• Managed end-to-end daily restaurant operations, including inventory, maintenance, supplier coordination, expenses, and sales targets.
• Led, coached, and trained restaurant teams to achieve high performance and consistent service standards.
• Maintained full compliance with health, safety, cleanliness, and quality requirements.
• Increased monthly sales by 12% through improved customer experience and operational execution.

Assistant Restaurant Manager at McDonald's – Sharm El Sheikh, Egypt (2014-09 – 2015-09)

• Supervised operating schedules and daily team activities, supporting execution of restaurant policies and campaigns.
• Handled customer complaints and monitored cleanliness, quality, and service standards.
• Improved operational efficiency, reducing order service time by 10%.

Food & Beverage Manager at Carrefour – Sharm El Sheikh, Egypt (2012-05 – 2014-08)

• Managed F&B department operations and stock readiness while monitoring financial performance and profitability targets.
• Oversaw promotional campaigns, supported sales growth, and built a strong teamwork culture.
• Improved inventory management efficiency, reducing waste by 14%.

Bachelor of Business Administration – Cairo University (2008 – 2012)