Deaa Sayyd

Results-driven Regional Operations Director with 19+ years of experience leading multi-unit restaurant operations across QSR, Casual Dining, and Cloud Kitchens. Proven expertise in P&L ownership, EBITDA improvement, and cost optimization (COGS, Labor Cost, OPEX), with a strong track record of driving revenue growth, operational efficiency, and scalable business expansion. Experienced in managing large-scale operations including 15+ branches and 400+ employees, with strong capability in multi-brand management, SOP implementation, and customer experience (CX) enhancement.

Regional Operations Manager – Southern Region at Ennabi Grill Restaurant (2024-05 – Present)

• Lead full operations across 15+ branches including central kitchen and logistics
• Own full P&L responsibility and drive EBITDA improvement
• Reduced OPEX by 15% through operational efficiency and cost control
• Increased revenue by 10% through operational improvements and sales execution
• Improved Customer Experience (CX) by 10%
• Implemented SOPs to standardize operations and improve compliance

Operations Manager & Deputy General Manager at Qiyam Food Company (2022-01 – 2024-04)

• Managed multi-brand restaurant operations across multiple concepts
• Achieved 25% revenue growth through operational restructuring
• Successfully launched 3 new restaurant brands
• Optimized Labor Cost and improved overall profitability
• Improved delivery performance and digital sales channels
• Supported budgeting and forecasting processes

Cloud Kitchen Operations Manager (Part-Time) at Qiyam Food Company | Bab Mashwi

• Developed and optimized cloud kitchen operations model
• Improved performance of delivery platforms (aggregators & in-house delivery)
• Increased sales by 5% through operational improvements

Area Manager at Bab Mashwi (2020-12 – 2021-12)

• Managed multi-branch operations and expansion activities
• Executed new store opening strategies (NSO)
• Developed and implemented SOPs across branches
• Improved operational KPIs and team performance
• Led training and development of restaurant teams

Project Manager – Restaurant Launch at Beit Maryam (2020-07 – 2020-11)

• Successfully launched a full restaurant within 2 months
• Managed pre-opening operations and setup activities
• Trained and developed 25+ employees

Branch Manager at Ennabi Grill Restaurant (2019-11 – 2020-06)

• Increased sales by 10% through operational improvements
• Reduced operational costs by 15%
• Improved customer satisfaction and service quality

Senior Operations Manager at Popeyes (2016-07 – 2019-10)

• Managed daily restaurant operations and KPI performance
• Controlled Food Cost and Labor Cost effectively
• Ensured compliance with brand standards and SOPs

Manager at Texas Chicken

Site Manager at Al Tazaj

Assistant Manager at Popeyes

Health Inspector at Ain Al-Basha Municipality

Bachelor's Degree in Education – Al-Hussein Bin Talal University