Mohammad Rabee

Results-oriented Branch Manager with extensive management experience and a proven track record of building retail operations from the ground up. Led the successful setup and launch of a clothing store in Riyadh, achieving sustained performance within the first year through effective team leadership and sales strategies.

Branch manager at Daraghmeh bro's/ Dtale brand (2025-05 – Present)

Led the successful launch and full operation of a hybrid retail clothing store and in-store coffee house, managing the concept from setup to daily execution.

• Managed a diverse team of 30 employees (sales, cashiers, visual merchandising, baristas, and support staff) across multiple nationalities, ensuring high performance and smooth coordination.
• Oversaw the coffee house operations, including supplier sourcing, vendor negotiations, and quality control to ensure a premium customer experience.
• Directed and guided the Visual Merchandising (VM) team to maintain brand standards and create appealing in-store displays that drive sales.
• Planned and executed in-store events and marketing activations to increase brand visibility and customer engagement.
• Introduced innovative ideas and strategies to enhance the store concept, contributing to a unique customer experience.
• Achieved a 15% increase in sales and footfall within 3 months through effective leadership, promotions, and operational improvements.
• Managed daily operations including budgeting, inventory control, staff scheduling, and performance monitoring.

Branch manager at Daraghmeh bro's company (2024-09 – 2025-04)

Managed end-to-end store operations, ensuring smooth daily performance and high standards of customer service.

• Led, trained, and developed the sales team to achieve targets and improve overall store productivity.
• Monitored sales performance and implemented strategies to increase revenue and customer retention.
• Maintained visual merchandising standards in line with brand guidelines to enhance product presentation and customer experience.
• Controlled inventory, stock replenishment, and coordination with suppliers to ensure product availability.
• Handled customer relations and resolved issues effectively, strengthening customer loyalty and satisfaction.
• Organized in-store promotions and supported marketing activities to drive traffic and increase sales.
• Ensured compliance with company policies and operational procedures.

ICLA Coordinator (Information Counseling and Legal Assistance) at Norwegian Refugee council (2021-03 – 2023-12)

• Coordinates the implementation of ICLA field activities in cooperation with the Kuwait ICLA Project Manager
• Engages CBOs, NGOs, legal aid partners, and any other relevant stakeholders to build and maintain partnerships aimed at the provision of Jordanian information and counseling
• Ensures a high level of programmatic synergy of ICLA activities with other NRC core competencies in urban settings
• Maintains a regular field activity monitoring system to ensure the relevance and technical quality of information and counseling services
• Oversees and ensures the effectiveness of ICLA data management systems
• Performs other tasks as required by PM

ICLA Team leader (Information Counseling and Legal Assistance) at Norwegian Refugee council (2018-01 – 2021-02)

• Supports the program coordinator with the start-up of ICLA Irbid operations, including establishing relationships with key stakeholders
• Sets up an office and initiates partnerships
• Designs the team's information and counseling activities and sets work plans in line with targets
• Supervises the implementation of ICLA program SOPs in line with strategy
• Builds the capacity of team members and provides ongoing casework support, including through the development of dedicated work tools and IEC materials
• Coordinates the team's activities internally within NRC and externally with local communities, stakeholders, and partners
• Oversees the team's referral activities
• Produces periodic quantitative and qualitative reports on operational issues and field trends

Outreach Shelter Officer at Norwegian Refugee council (2014-02 – 2017-12)

• Supervise technical assistants
• Support professional development
• Enhance skills
• Coach
• Prepare annual plans and follow up
• Ensure teams operate timely and based on NRC regulations
• Manage the Shelter Social Unit
• Allocate and supervise the workload for the Shelter Social Units
• Ensure the quality of the work
• Provide reports and feedback on performance
• Contribute to increasing the performance of the team
• Solve problems related to target achievement and performance
• Coordinate and liaise with technical teams if required
• Maintain an adequate workflow of cases to allocate to the team
• Coordinate with the team leader to proactively ensure a permanent flow of cases
• Discuss on a weekly basis with other technical officers and team leaders about the workflow and troubleshooting bottlenecks
• Execute field assessments and quality control of cases

Technical assistant at Norwegian Refugee council (2013-12 – 2014-01)

• Awareness-raising, Outreach, and provision of NRC program information to beneficiaries throughout the camp
• Facilitate refugee access to assistance by making necessary referrals and regularly following referral pathways within the camp
• Maintenance of good working relationships and outreach with partner service providers within the camp
• Monitoring the general context within the camp and coordination to identify issues affecting refugees accessing services within the camp
• Regularly reporting updated information on services and issues affecting refugees
• Assisting in delivering complaints within the camp
• Preparing weekly and monthly reports
• Responsible for updating the database and reporting for laborers (IBV) on a weekly basis on general statistics
• Complete the exit interviews for laborers end of their work period

Bachelor with Incomplete in English literature – Yarmouk University, Irbid (2003-09 – 2006-06)

High School in Tawjihi – Raghadan Secondary School, Amman (2002-09 – 2003-06)