Mohammed Nawaz

Dynamic and results-driven eCommerce manager with 10 years of comprehensive experience in Ecommerce managing Fashion retail, grocery, fashion, Beauty and fragrance sectors. Proven track record of successfully launching & scaling 4 companies from the ground up, with extensive expertise in managing a business portfolio worth 300 million SAR. managing 3000+ vendors, listing approx 180,000 SKU's & approximate 900,000 orders.

Category Marketing Manager - Beauty & personal care Marketing, Strategy Development & Commercial at Shaazo.com (2024-09 – Present)

Handling major product categories: Beauty & Fragrance. Manage and scale beauty & personal care portfolio across skincare, cosmetics, fragrance, and grooming

• Handling major product categories: Beauty & Fragrance.
• Manage and scale beauty & personal care portfolio across skincare, cosmetics, fragrance, and grooming
• Plan and execute seasonal campaigns, mega sale events, and promotional calendars
• Drive performance marketing across Google Ads, Meta, TikTok, optimizing ROAS and CAC
• Collaborate with brands for exclusive launches, bundles, and co-marketing campaigns
• Strategy planning for the beauty and cosmetics category.
• Coordinating with the commercial / IT teams for UI/ UX , search , website enhancement , Mobile app figma and themes.
• Importing new brands from Italy , Turkey , South Korea , India , China & UK.
• Local onboarding and importing brands like soemby MI, kiko milano, natures, Eucerine, advance clinics, joseon, the faceshop, LG cosmetics, dermacare, Loreal, loccitane, revlon, MAC, Estee lauder, Elf, Dior, Beiersdorf(nivea), sheishedo, Maybelline, rare beauty, elf cosmetics, carave, etc
• Preparing Commercial agreements with the manufacturers , negotiation , MOQ
• Improved conversion by 20% by conducting A/B testing and implementing data-driven UX/UI improvements.
• Responsible for Digital marketing campaign , promotional schedule, monthly / yearly campaigns , seasonal campaigns
• Monitoring and responsible for ROI , ROAS.
• Responsible for P&L Management & Budgeting

Manager - Ecommerce & Digital Marketing at The Faceshop & yungberry cosmetics (2021-10 – 2023-09)

Responsible for category P&L for the faceshop cosmetics & yungberry. Responsible for import of cosmetics and business in Saudi Arabia , South Korea & Egypt.

• Responsible for category P&L for the faceshop cosmetics & yungberry.
• Responsible for import of cosmetics and business in Saudi Arabia , South Korea & Egypt.
• Handling cosmetics brands like soemby MI, kiko milano, natures, Eucerine, advance clinics, joseon, the faceshop, LG cosmetics, dermacare, Loreal, loccitain, revlon, MAC, Estee lauder, Elf, Dior, Beiersdorf(nivea) etc
• Developed Strategies for New product development and new category & brands launch.
• Grew the B2B eCommerce business from USD 200,000 to USD 6 Million in 13 Months
• Signed strategic partnership agreements with Amazon.sa, Noon, Nana, and other aggregators, generating USD 2 Million in monthly revenue.
• Conversion Rate Optimization (CRO) & A/B Testing
• Customer Acquisition & Retention
• Pricing Strategy & Inventory Planning

Marketing Lead - Ecommerce ( Beauty & personal care) at Cenomi Retail ( Al hokair Group) (2020-10 – 2021-09)

Responsible for the entire e-commerce business beauty and personal care. Responsible for the brands KIko Milano , flormar, etc

• Responsible for the entire e-commerce business beauty and personal care
• Responsible for the brands KIko Milano , flormar, etc
• Handling both marketplace and retail business. Closing the commercial agreements and deals with the vendors, suppliers and strategic partners
• onboarding vendors & Listed 20,000 SKU's for both B2c & Marketplace handling a business of 80 million yearly
• Led marketplace integrations and brand growth strategies
• Optimized product listings, campaigns, and customer journey
• Successfully executed high-performing campaigns during Ramadan, White Friday, and seasonal sales
• Coordinating with the IT team for category, Home page , hero banners, landing page designs.

Ecommerce Manager- Marketing & BD -Beauty & Fragrance category at Hnak.com ( Al Musbah Perfumes & cosmetics) (2018-09 – 2020-09)

Own end-to-end category performance including revenue, margin, traffic, and conversion. Manage and scale beauty & personal care portfolio across skincare, cosmetics, fragrance, and grooming

• Own end-to-end category performance including revenue, margin, traffic, and conversion
• Manage and scale beauty & personal care portfolio across skincare, cosmetics, fragrance, and grooming
• Plan and execute seasonal campaigns, mega sale events, and promotional calendars
• Drive performance marketing across Google Ads, Meta, TikTok, optimizing ROAS and CAC
• Responsible for influencer marketing. Campaigns for app downloads , discounts , promotions for first time users.
• Collaborate with brands for exclusive launches, bundles, and co-marketing campaigns
• Responsible for Beauty & Fragrance, categories and Private labels Sensi cosmetics. B2c , B2B and marketplace. Finalized 200+ commercial agreements and deals with the suppliers & strategic partners.
• Successfully listed 35,000 SKU and onboarded 200+ vendors / suppliers.
• Responsible for 28 Million sales
• Forecasting sales, range plan, Listing SKU's, product placements on the website. Started a new category for local traditional suppliers to sell across the globe called Min Hina
• Conversion Rate Optimization (CRO) & A/B Testing
• Customer Acquisition & Retention
• Pricing Strategy & Inventory Planning

Marketing Manager - Ecommerce & Strategic partnerships - Beauty & fragrance at Wadi.com ( Rocket internet) Al Tayer Group (2015-05 – 2018-09)

Responsible for finalizing commercial agreements & increasing the category range. Onboarded 3500+ suppliers & strategic partners.

• Responsible for finalizing commercial agreements & increasing the category range.
• Onboarded 3500+ suppliers & strategic partners.
• Onboarding strategic partners for high value items & encouraging the vendors to increase the range. Analyzing the market trends to onboard new vendors & category range.
• Managing online category , product categorization, cross-selling, upselling, and selecting featured products for enhanced customer experience and sales.
• Communicating with the vendors on sales , promotions and strategy monthly / annually.

MBA in Marketing & IT (2004 – 2006)