Nada Abdo

Senior Account Manager with 4+ years of experience in client relationship management, strategic account planning, renewals, and upselling across FMCG, healthcare, and tech accounts. Managed a portfolio of 25 key accounts generating $2.5M in annual revenue, sustaining a 95% renewal rate and driving measurable gains in retention, client satisfaction, and account growth. Skilled in client onboarding, CRM-based pipeline management, cross-functional collaboration, consultative selling, and translating client goals into actionable account strategies.

Based in Riyadh, Saudi Arabia, and focused on roles combining relationship management, business development, and commercial account ownership.

Senior Account Manager at Plexus Digital Marketing Agency (2025-03 – 2026-07)

• Managed a portfolio of 10+ client accounts, strengthening client relationship management, increasing engagement by 25%, and sustaining a 95% retention rate through proactive account support.
• Redesigned cross-functional workflows between creative and media teams, boosting departmental productivity by 20% and reducing project turnaround times.
• Led integrated digital campaigns across Google Ads and social channels, exceeding client KPIs and improving brand visibility by 30% within six months.
• Negotiated and managed high-value sponsorship and influencer contracts, aligning external partners with client objectives to maximize campaign reach.
• Expanded service scope across 4 major accounts through consultative selling, supporting renewals and identifying upsell opportunities.

Senior Account Manager at Elmalky.eg (2024-11 – 2025-03)

• Led strategic account planning for a portfolio of 25 key accounts generating $2.5M in annual revenue, aligning client goals with market opportunities and supporting a 95% renewal rate.
• Audited campaign performance and translated findings into optimization recommendations, improving spend efficiency, KPI attainment, and client reporting quality.
• Partnered with sales to identify upsell opportunities, support renewals, and increase account lifetime value across client accounts.
• Coordinated priorities across designers, editors, and creators to keep high-volume client work on schedule and strengthen cross-functional collaboration.
• Used market trend analysis to guide client decisions, driving stronger retention and higher client approval on strategic recommendations.

Senior Account Manager at Signature (2024-08 – 2024-11)

• Implemented a CRM system to centralize client interactions and feedback across 25 key accounts, improving account visibility and follow-up consistency.
• Maintained strong customer satisfaction and a 95% renewal rate across 25 key accounts by anticipating market needs and resolving issues proactively.
• Led recurring client performance reviews across 25 key accounts to capture feedback early and strengthen retention.
• Identified upsell opportunities with the sales team, expanding services within existing accounts.

Senior Account Manager at lemonai.ai (2024-02 – 2024-08)

• Led a multidisciplinary digital team, strengthening account delivery and improving junior account manager performance and overall service quality.
• Owned final delivery across client projects supporting 25 key accounts, coordinating internal teams to keep work on time, on scope, and aligned with client expectations.
• Allocated account budgets strategically to improve delivery efficiency and contribute to agency profitability.
• Used performance analysis to continuously refine digital campaigns, improving ROI and exceeding client expectations.

Account Manager at IGE – The IG Club (2021-11 – 2024-02)

• Developed and executed high-engagement content strategies across multiple platforms, driving a 20% increase in brand awareness and organic reach.
• Analyzed social media metrics and KPI performance to refine content strategy and improve campaign efficiency.
• Implemented and managed content calendars to maintain cross-platform consistency and sustain audience engagement.
• Tracked market and competitor activity to spot emerging digital trends and keep client brands competitively positioned.

Bachelor of Business Administration in Marketing – Future University in Egypt (2017-08 – 2021-05)