Nasser Althunayan

Results-driven business development and commercial leader with more than 20 years of experience across FMCG, cosmetics, plastics, building materials, and wholesale sectors. Proven track record in market expansion, strategic planning, export development, team leadership, and revenue growth. Skilled in identifying new business opportunities, launching products, leading cross-functional teams, and driving sustainable business performance.

Business Development Manager at Al Khuraiji Industrial Company (2020-09 – 2025-08)

• Led market analysis initiatives to identify growth opportunities and emerging product trends.
• Supported local and international expansion strategies.
• Managed requirements related to government tenders and NUPCO registration.
• Enhanced product quality and compliance with GMP standards.
• Developed export partnerships with regional and international distributors.
• Expanded digital sales channels through e-commerce platforms.

Business Development Manager at Alayed Industrial Group (2017-12 – 2020-03)

• Developed short and long-term strategic plans aligned with company objectives.
• Provided executive management with business studies, reports, and market insights.
• Managed budgets and identified new revenue opportunities.
• Expanded local and international markets and introduced new products.
• Led sales, marketing, export, and commercial project teams.

Commercial Director at Almona Plastic Products Factory (2014-05 – 2017-11)

• Directed sales, marketing, export, and supply chain operations.
• Implemented performance management processes and sales targets.
• Identified new markets and acquired strategic customers.
• Prepared and managed sales and marketing budgets.
• Collaborated with senior leadership to improve profitability.

Wholesale Sales Manager at Samnan for Trading & Maintenance (2008-06 – 2014-05)

• Oversaw wholesale sales activities to achieve revenue objectives.
• Managed customer negotiations and commercial agreements.
• Contributed to pricing strategies and customer retention initiatives.
• Maintained strong relationships with key accounts.

Senior Key Account Manager at Western Bakeries Company (LUSINE) (2003-04 – 2007-03)

• Managed major customer accounts and sales teams.
• Developed customer growth strategies.
• Led contract negotiations and renewals.

Bachelor's Degree in Business Administration (Marketing) – King Abdulaziz University